Health Catalyst Brand Identity

A complete profile of Health Catalyst's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #009EC2
• secondary: #005CB7
• accent: #006E99
• background: #F6F7F9
• textPrimary: #006E99
• link: #006E99

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Favicon:

Brand Personality

Tone: professional · Energy: medium · Audience: investors

Health Catalyst Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Health Catalyst Reports Second Quarter 2025 Results | Health Catalyst, Inc.
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  • Source: Link
• Health Catalyst Reports Fourth Quarter and Year End 2023 Results | Health Catalyst, Inc.
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  • Source: Link
• Healthcare Analytics Summit Announces Keynote Speakers for 2024 Event | Health Catalyst, Inc.
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  • Source: Link
• Health Catalyst Named a Best Place to Work in Healthcare for the 13th Time by Modern Healthcare
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  • Source: Link
• Health Catalyst Reports Fourth Quarter and Year End 2024 Results | Health Catalyst, Inc.
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  • Source: Link
• Making AI Work in Healthcare: From Hype to High Impact
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  • Source: Link

Working with these fonts

Instructions on how to work with proprietary fonts (if you have permission):

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Open Sans",
 "role": "body"
 }
],
 "colors": {
 "primary": "#009EC2",
 "secondary": "#005CB7",
 "accent": "#006E99",
 "background": "#F6F7F9",
 "textPrimary": "#006E99",
 "link": "#006E99"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Open Sans",
 "heading": "Open Sans"
 },
 "fontStacks": {
 "heading": [
 "Open Sans",
 "Helvetica",
 "Verdana",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "Open Sans",
 "Helvetica",
 "Verdana",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Open Sans",
 "Helvetica",
 "Verdana",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "47.7231px",
 "h2": "32.4366px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {},
 "images": {
 "favicon": "https://healthcatalystinc.gcs-web.com/sites/g/files/knoqqb45526/files/cropped-HealthCatalyst-Icon-32x32.png",
 "ogImage": null
 },
 "__llm_logo_reasoning": {
 "selectedIndex": -1,
 "reasoning": "No valid brand logo - both candidates are invisible or too small to be considered the main brand logo.",
 "confidence": 0.3,
 "rejected": true,
 "source": "llm"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "investors"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "No valid brand logo - both candidates are invisible or too small to be considered the main brand logo.",
 "confidence": 0.3
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}