# Healia Brand Identity

A complete profile of **Healia**'s visual system — colors, typography, components, and personality — extracted from [https://www.healiahealth.com/](https://www.healiahealth.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.healiahealth.com/.

**primary**  
`#442131`

**rgb(68, 33, 49)**

**secondary**  
`#FAF4DC`

**rgb(250, 244, 220)**

**accent**  
`#FFA74A`

**rgb(255, 167, 74)**

**background**  
`#FFFBEC`

**rgb(255, 251, 236)**

**textPrimary**  
`#442131`

**rgb(68, 33, 49)**

**link**  
`#442131`

**rgb(68, 33, 49)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Poppins  
[Poppins (Google Fonts →)](https://fonts.google.com/specimen/Poppins)

**heading**  
Poppins  
[Poppins (Google Fonts →)](https://fonts.google.com/specimen/Poppins)

**Poppins, Arial, sans-serif**

## Visual Assets

Favicon

Social Card

## UI Components

Live previews rendered using Healia's actual button styles.

### Button Primary

**buttonPrimary**  
background  `#FFA74A`  
textColor  `#442131`  
borderRadius  `22px`  
shadow  `none`

### Button Secondary

**buttonSecondary**  
background  `#442131`  
textColor  `#FFFBEC`  
borderRadius  `22px`  
shadow  `none`

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** families seeking health benefits

## Healia Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e31f3c40521260036e54a2_employee-tco-cover-image.webp)  
Source: [healiahealth.com](https://healiahealth.com/employee)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e39d597baf0fa10ab1eb8b_broker-real-illustration.webp)  
Source: [healiahealth.com](https://healiahealth.com/employee)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg)  
Source: [healiahealth.com](https://healiahealth.com/)

Image: [app.healiahealth.com](https://app.healiahealth.com/images/logo.png)  
Source: [app.healiahealth.com](https://app.healiahealth.com/join/intact)

## Frequently Asked Questions

1. **What is Healia's primary brand color?**  
   Healia's primary brand color is `#442131`. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Healia use?**  
   Healia uses `#FFA74A` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Healia use?**  
   Healia uses Poppins as the primary typeface across body and headings.

4. **Does Healia use a light or dark theme?**  
   Healia's primary site uses a light color scheme, with a background of `#FFFBEC`.

5. **Where can I find Healia's logo?**  
   Healia's logo is available directly on their site (https://www.healiahealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.healiahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Healia.

## Methodology

Brand data on this page was extracted from [https://www.healiahealth.com/](https://www.healiahealth.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Healia.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#442131",
    "secondary": "#FAF4DC",
    "accent": "#FFA74A",
    "background": "#FFFBEC",
    "textPrimary": "#442131",
    "link": "#442131"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "62px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFA74A",
      "textColor": "#442131",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#442131",
      "textColor": "#FFFBEC",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22167%22%20height%3D%2233%22%20viewBox%3D%220%200%20167%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22...
    "favicon": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a vibrant orange background (#FFA74A) and action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "See how it works",
      "reasoning": "Button #5 has a different color group (#442131) and serves as a secondary action with text 'See how it works'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "families seeking health benefits"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```