Healia Brand: Colors, Fonts, Logo & Visual Identity

Healia Brand Identity

A complete profile of Healia's visual system — colors, typography, components, and personality — extracted from https://www.healiahealth.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.healiahealth.com/.

primary
#442131

rgb(68, 33, 49)

secondary
#FAF4DC

rgb(250, 244, 220)

accent
#FFA74A

rgb(255, 167, 74)

background
#FFFBEC

rgb(255, 251, 236)

textPrimary
#442131

rgb(68, 33, 49)

link
#442131

rgb(68, 33, 49)

Typography

Each font links to its Google Fonts page where available.

primary
Poppins
Poppins (Google Fonts →)

heading
Poppins
Poppins (Google Fonts →)

Poppins, Arial, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Healia's actual button styles.

Button Primary

buttonPrimary
background #FFA74A
textColor #442131
borderRadius 22px
shadow none

Button Secondary

buttonSecondary
background #442131
textColor #FFFBEC
borderRadius 22px
shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: families seeking health benefits

Healia Brand in the Wild

Image: cdn.prod.website-files.com
Source: healiahealth.com

Image: app.healiahealth.com
Source: app.healiahealth.com

Frequently Asked Questions

What is Healia's primary brand color?
Healia's primary brand color is #442131. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Healia use?
Healia uses #FFA74A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Healia use?
Healia uses Poppins as the primary typeface across body and headings.
Does Healia use a light or dark theme?
Healia's primary site uses a light color scheme, with a background of #FFFBEC.
Where can I find Healia's logo?
Healia's logo is available directly on their site (https://www.healiahealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.healiahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Healia.

Methodology

Brand data on this page was extracted from https://www.healiahealth.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Healia.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#442131",
    "secondary": "#FAF4DC",
    "accent": "#FFA74A",
    "background": "#FFFBEC",
    "textPrimary": "#442131",
    "link": "#442131"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "62px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFA74A",
      "textColor": "#442131",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#442131",
      "textColor": "#FFFBEC",
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22167%22%20height%3D%2233%22%20viewBox%3D%220%200%20167%2033%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22...
    "favicon": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #1 has a vibrant orange background (#FFA74A) and action-oriented text 'Get Started', making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "See how it works",
      "reasoning": "Button #5 has a different color group (#442131) and serves as a secondary action with text 'See how it works'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "families seeking health benefits"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}