{
"name": "Healia",
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"domain": "https://www.healiahealth.com/",
"sources": [
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],
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"favicon": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png",
"ogImage": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg",
"logoHref": "/"
},
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"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get Started",
"reasoning": "Button #1 has a vibrant orange background (#FFA74A) and action-oriented text 'Get Started', making it the primary CTA."
},
"secondary": {
"index": 5,
"text": "See how it works",
"reasoning": "Button #5 has a different color group (#442131) and serves as a secondary action with text 'See how it works'."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "families seeking health benefits"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
"images": [
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/healia/67f38406fa.webp",
"alt": "Healia for Employees | Less Stress, More Coverage",
"source_url": "https://healiahealth.com/employee",
"image_url": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e31f3c40521260036e54a2_employee-tco-cover-image.webp",
"width": 1235,
"height": 1400,
"bytes": 80846,
"query": "site:healiahealth.com",
"query_suffix": "site:healiahealth.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/healia/83ac672522.webp",
"alt": "Healia for Employees | Less Stress, More Coverage",
"source_url": "https://healiahealth.com/employee",
"image_url": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e39d597baf0fa10ab1eb8b_broker-real-illustration.webp",
"width": 1100,
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"bytes": 49380,
"query": "site:healiahealth.com",
"query_suffix": "site:healiahealth.com"
},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/healia/e01a9c5561.webp",
"alt": "The #1 Health Benefit for Families | Healia Health",
"source_url": "https://healiahealth.com/",
"image_url": "https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg",
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"query": "site:healiahealth.com",
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},
{
"file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/healia/971672805d.webp",
"alt": "Join Intact | Meet Healia, your organization's AI powered health assistant",
"source_url": "https://app.healiahealth.com/join/intact",
"image_url": "https://app.healiahealth.com/images/logo.png",
"width": 600,
"height": 600,
"bytes": 57131,
"query": "site:healiahealth.com",
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}
],
"font_resources": [
{
"family": "Poppins",
"google_fonts_url": "https://fonts.google.com/specimen/Poppins"
},
{
"family": "Poppins",
"google_fonts_url": "https://fonts.google.com/specimen/Poppins"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Poppins&family=Poppins&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/healia",
"agent_instructions": "You are designing or implementing in Healia's brand identity.\n\n# Brand profile\n- Company: Healia\n- Source: https://www.healiahealth.com/\n- Color scheme: light\n\n# Colors\n- primary: #442131\n- secondary: #FAF4DC\n- accent: #FFA74A\n- background: #FFFBEC\n- textPrimary: #442131\n- link: #442131\n\n# Typography\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#FFA74A, textColor=#442131, borderRadius=22px, shadow=none\n- buttonSecondary: background=#442131, textColor=#FFFBEC, borderRadius=22px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: families seeking health benefits\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/healia.json",
"page_markdown": "# Healia Brand Identity\n\nA complete profile of **Healia**'s visual system — colors, typography, components, and personality — extracted from https://www.healiahealth.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/healia\n- Machine-readable JSON: https://characterquilt.com/branding/healia.json\n- Per-page llms.txt: https://characterquilt.com/branding/healia/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #442131 |\n| Accent | #FFA74A |\n| Body Font | Poppins |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #442131\n- secondary: #FAF4DC\n- accent: #FFA74A\n- background: #FFFBEC\n- textPrimary: #442131\n- link: #442131\n\n## Typography\n\n- primary: Poppins — https://fonts.google.com/specimen/Poppins\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png\n- Social card (og:image): https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg\n\n## UI Components\n\n- buttonPrimary: background=#FFA74A, textColor=#442131, borderRadius=22px, shadow=none\n- buttonSecondary: background=#442131, textColor=#FFFBEC, borderRadius=22px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: families seeking health benefits\n\n## Healia Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Healia for Employees | Less Stress, More Coverage**\n - Image: https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e31f3c40521260036e54a2_employee-tco-cover-image.webp\n - Source: https://healiahealth.com/employee\n- **Healia for Employees | Less Stress, More Coverage**\n - Image: https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e39d597baf0fa10ab1eb8b_broker-real-illustration.webp\n - Source: https://healiahealth.com/employee\n- **The #1 Health Benefit for Families | Healia Health**\n - Image: https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg\n - Source: https://healiahealth.com/\n- **Join Intact | Meet Healia, your organization's AI powered health assistant**\n - Image: https://app.healiahealth.com/images/logo.png\n - Source: https://app.healiahealth.com/join/intact\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Poppins\",\n \"role\": \"body\"\n }\n ],\n \"colors\": {\n \"primary\": \"#442131\",\n \"secondary\": \"#FAF4DC\",\n \"accent\": \"#FFA74A\",\n \"background\": \"#FFFBEC\",\n \"textPrimary\": \"#442131\",\n \"link\": \"#442131\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Poppins\",\n \"heading\": \"Poppins\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Poppins\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Poppins\",\n \"Arial\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Poppins\",\n \"Arial\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"62px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"12px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#FFA74A\",\n \"textColor\": \"#442131\",\n \"borderRadius\": \"22px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"22px\",\n \"topRight\": \"22px\",\n \"bottomRight\": \"22px\",\n \"bottomLeft\": \"22px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#442131\",\n \"textColor\": \"#FFFBEC\",\n \"borderRadius\": \"22px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"22px\",\n \"topRight\": \"22px\",\n \"bottomRight\": \"22px\",\n \"bottomLeft\": \"22px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68df3c796446e7be261c2629_6513e32310a815ae8a347056ac49ba26_favicon-32.png\",\n \"ogImage\": \"https://cdn.prod.website-files.com/68df3a2943aebd6ecccc936c/68e645ce823782946402317c_healia-og-image.jpg\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 2,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"Get Started\",\n \"reasoning\": \"Button #1 has a vibrant orange background (#FFA74A) and action-oriented text 'Get Started', making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"See how it works\",\n \"reasoning\": \"Button #5 has a different color group (#442131) and serves as a secondary action with text 'See how it works'.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"families seeking health benefits\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}