# Haystack Brand Identity

A complete profile of **Haystack**'s visual system — colors, typography, components, and personality — extracted from [https://usehaystack.io/](https://usehaystack.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://usehaystack.io/.

- **Primary**:  #1C64F2
- **Secondary**: #4F545F
- **Accent**: #1C64F2
- **Background**: #FFFFFF
- **Text Primary**: #111928
- **Link**: #111928

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Inter  ([Google Fonts →](https://fonts.google.com/specimen/Inter))
- **Heading**: Inter  ([Google Fonts →](https://fonts.google.com/specimen/Inter))  Inter, sans-serif

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Haystack's actual button styles.

- **Input**:  
  - Background: #FFFFFF
  - Text Color: #202428
  - Border Color: #D4DBE1
  - Border Radius: 8px
  - Shadow: none

- **Button Primary**:  
  - Background: #1C64F2
  - Text Color: #FFFFFF
  - Border Radius: 8px
  - Shadow: none

- **Button Secondary**:  
  - Background: #FFFFFF
  - Text Color: #111928
  - Border Color: #E5E7EB
  - Border Radius: 8px
  - Shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: Product & Engineering Leaders

## Haystack Brand in the Wild

Image Source: [usehaystack.io](https://www.usehaystack.io/blog/software-development-metrics-pros-cons-and-why-past-attempts-have-failed)

Image Source: [usehaystack.io](https://www.usehaystack.io/blog)

Image Source: [usehaystack.io](https://www.usehaystack.io/blog)

Image Source: [usehaystack.io](https://www.usehaystack.io/blog/cycle-time-reduction-beginners-guide-to-reducing-cycle-time)

Image Source: [usehaystack.io](https://www.usehaystack.io/blog)

## Frequently Asked Questions

1. **What is Haystack's primary brand color?**  
   Haystack's primary brand color is #1C64F2. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Haystack use?**  
   Haystack uses Inter as the primary typeface across body and headings.

3. **Does Haystack use a light or dark theme?**  
   Haystack's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Haystack's logo?**  
   Haystack's logo is available directly on their site (https://usehaystack.io/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
   This profile was extracted from https://usehaystack.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Haystack.

## Methodology

Brand data on this page was extracted from [https://usehaystack.io/](https://usehaystack.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Haystack.