Haven Brand Identity

A complete profile of Haven's visual system — colors, typography, components, and personality — extracted from http://www.havenservicing.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.havenservicing.com.

primary

#1C4044

rgb(28, 64, 68)

secondary

#068466

rgb(6, 132, 102)

accent

#068466

rgb(6, 132, 102)

background

#F9F7F3

rgb(249, 247, 243)

textPrimary

#004D49

rgb(0, 77, 73)

link

#004D49

rgb(0, 77, 73)

Typography

Each font links to its Google Fonts page where available.

primary

Moderat

Moderat Google Fonts →

heading

Rza

Rza Google Fonts →

Rza, Georgia, serif

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M30.6%209.5v22.7h-4.7V12.3L20.2%209v9.9h-9.3V9l-5.5%203.4v19.9H.6V9.5l14.9-9%2015.1%209zM11%2032.3h9.2v-9H11v9z%22%20style%3D%22fill%3A%20rgb(6%2C%20132%2C%20102)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Social Card

UI Components

Live previews rendered using Haven's actual button styles.

Input

input

background#FFFFFFtextColor#1C4044borderColor#FFFFFFborderRadius10pxshadownone

Button Primary

buttonPrimary

background#068466textColor#FFFFFFborderColor#C2C9C7borderRadius10pxshadownone

Button Secondary

buttonSecondary

background#004D49textColor#FFFFFFborderRadius9999pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: homeowners and mortgage professionals

Frequently Asked Questions

What is Haven's primary brand color?

Haven's primary brand color is #1C4044. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Haven use?

Haven uses #068466 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Haven use?

Haven uses Moderat for body text and Rza for headings. Fonts were detected on http://www.havenservicing.com as part of their live design system.

Does Haven use a light or dark theme?

Haven's primary site uses a light color scheme, with a background of #F9F7F3.

Where can I find Haven's logo?

Haven's logo is available directly on their site (http://www.havenservicing.com). The current logo URL is included in the machine-readable JSON profile linked above.