llms.txt
Haus Brand Identity
A complete profile of Haus's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #3BFAC0 |
| Accent | #3BFAC0 |
| Body Font | Ibmplexsans |
| Heading Font | Ibmplexsans |
Color Palette
- primary: #3BFAC0
- secondary: #6B788C
- accent: #3BFAC0
- background: #FFFFFF
- textPrimary: #24262D
- link: #464F5E
Typography
- primary: Ibmplexsans — https://fonts.google.com/specimen/Ibmplexsans
- heading: Ibmplexsans — https://fonts.google.com/specimen/Ibmplexsans
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20232%2080%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M122.7%2035h-16.3V18.8H95.7v41.4h10.7V43.4h16.3v16.8h10.7V18.8h-10.7zm40.1-3.3q-3.6-3.2-10.3-3.2-4.2%200-7.3%201.4a13%2013%200%200%200-7.5%209.3h9.8q.4-1.6%201.7-2.6%201.4-1%203.5-1t3.3%201.2%201.2%203.2v.7a34%2034%200%200%201-8%201q-12.3.8-12.3%209.6%200%203%201.5%205.3%201.6%202.2%204%203.3%202.7%201.2%206%201.2%203%200%205-1a10%2010%200%200%200%203.7-2.7q.6-.8%201-.8.6%200%20.8%201l.4%202.6h7.1V41q0-6.1-3.6-9.4M157.2%2047q0%202.8-1%204.6a5%205%200%200%201-2.1%202q-1.4.7-3%20.7a5%205%200%200%201-3.3-1%203%203%200%200%201-1.2-2.6q0-1.5%201-2.3%201-1%203.4-1.1l6.2-1.1zm34.1-2q0%202-.4%203.4a7%207%200%200%201-1.2%202.3q-1.5%202-4.5%202-5%200-5-5.7V29.5h-9.5V49q0%205.9%203%209a11%2011%200%200%200%208.5%203.3q3%200%205-1%202.2-1%204-2.8l.7-.7q.3-.3.6-.2.8%200%201%201.2l.3%201.2.1%201.3h7V29.5h-9.6zm39.2%201.3a9%209%200%200%200-4-3.3q-2.6-1.2-7.1-2-2.9-.5-4-1.1a2%202%200%200%201-1-2.2q0-1.2.9-2%201-.7%202.6-.7%203.6%200%204%203.8h9.3a11%2011%200%200%200-4-7.7%2015%2015%200%200%200-9.5-2.6q-3.9%200-6.7%201.2-3%201.3-4.5%203.4a9%209%200%200%200-1.6%205.1q0%204.5%202.9%206.9%203%202.4%209.7%203.5%203%20.5%203.8%201.2%201%20.8%201%202.1t-1%202-2.9.8q-2.1%200-3.4-1a5%205%200%200%201-1.6-3H204q.7%205%204.5%207.7%203.9%202.8%2010%202.8%204%200%207-1.2%203-1.3%204.6-3.6a8%208%200%200%200%201.8-5.2q0-3-1.3-5M5.2%200A5%205%200%200%200%200%205.2v69.6a5.2%205.2%200%201%200%2010.4%200V5.2C10.4%202.3%208.1%200%205.2%200m13.9%2014a5%205%200%200%200-5.1%205v42a5.2%205.2%200%201%200%2010.4%200V19c0-2.9-2.3-5.2-5.2-5.2m31.2.2a5%205%200%200%200-5.2%205.1V61a5.2%205.2%200%201%200%2010.5%200V19c0-2.9-2.4-5.2-5.3-5.2M64.3%200a5%205%200%200%200-5.2%205.2v69.6a5.2%205.2%200%201%200%2010.5%200V5.2c0-2.9-2.4-5.2-5.3-5.2M34.8%2045.2a5.2%205.2%200%201%200%200-10.4%205.2%205.2%200%200%200%200%2010.4%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(36%2C%2038%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://cdn.prod.website-files.com/636c27cea6bf2a38e9eea317/671a7f45459a1a3ae4f71cbd_White%20on%20Cobalt_32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/636c27cea6bf2a38e9eea317/698cc912d640157690a26208_og%20image%20-%20home%20-%201600.jpg
UI Components
- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=999px, shadow=none
- buttonPrimary: background=#3BFAC0, textColor=#24262D, borderRadius=999px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderRadius=999px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: business professionals
Haus Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- How Haus' Tom O'Bara helps billion-dollar enterprises with their biggest marketing investment decisions
- Run Cleaner, More Accurate Holdout Tests with Haus Commuting Zones
Working with these fonts
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.
- View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each
src: url(...)to point to your local file path.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Ibmplexsans",
"role": "body"
}
],
"colors": {
"primary": "#3BFAC0",
"secondary": "#6B788C",
"accent": "#3BFAC0",
"background": "#FFFFFF",
"textPrimary": "#24262D",
"link": "#464F5E"
},
"typography": {
"fontFamilies": {
"primary": "Ibmplexsans",
"heading": "Ibmplexsans"
},
"fontStacks": {
"heading": [
"Ibmplexsans",
"Arial",
"sans-serif"
],
"body": [
"Ibmplexsans",
"Arial",
"sans-serif"
],
"paragraph": [
"Ibmplexsans",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "14px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": null,
"borderRadius": "999px",
"borderRadiusCorners": {
"topLeft": "999px",
"topRight": "999px",
"bottomRight": "999px",
"bottomLeft": "999px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#3BFAC0",
"textColor": "#24262D",
"borderRadius": "999px",
"borderRadiusCorners": {
"topLeft": "999px",
"topRight": "999px",
"bottomRight": "999px",
"bottomLeft": "999px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderRadius": "999px",
"borderRadiusCorners": {
"topLeft": "999px",
"topRight": "999px",
"bottomRight": "999px",
"bottomLeft": "999px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20232%2080%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M122.7%2035h-16.3V18.8H95.7v41.4h10.7V43.4h16.3v16.8h10.7V18.8h-10.7zm40.1-3.3q-3.6-3.2-10.3-3.2-4.2%200-7.3%201.4a13%2013%200%200%200-7.5%209.3h9.8q.4-1.6%201.7-2.6%201.4-1%203.5-1t3.3%201.2%201.2%203.2v.7a34%2034%200%200%201-8%201q-12.3.8-12.3%209.6%200%203%201.5%205.3%201.6%202.2%204%203.3%202.7%201.2%206%201.2%203%200%205-1a10%2010%200%200%200%203.7-2.7q.6-.8%201-.8.6%200%20.8%201l.4%202.6h7.1V41q0-6.1-3.6-9.4M157.2%2047q0%202.8-1%204.6a5%205%200%200%201-2.1%202q-1.4.7-3%20.7a5%205%200%200%201-3.3-1%203%203%200%200%201-1.2-2.6q0-1.5%201-2.3%201-1%203.4-1.1l6.2-1.1zm34.1-2q0%202-.4%203.4a7%207%200%200%201-1.2%202.3q-1.5%202-4.5%202-5%200-5-5.7V29.5h-9.5V49q0%205.9%203%209a11%2011%200%200%200%208.5%203.3q3%200%205-1%202.2-1%204-2.8l.7-.7q.3-.3.6-.2.8%200%201%201.2l.3%201.2.1%201.3h7V29.5h-9.6zm39.2%201.3a9%209%200%200%200-4-3.3q-2.6-1.2-7.1-2-2.9-.5-4-1.1a2%202%200%200%201-1-2.2q0-1.2.9-2%201-.7%202.6-.7%203.6%200%204%203.8h9.3a11%2011%200%200%200-4-7.7%2015%2015%200%200%200-9.5-2.6q-3.9%200-6.7%201.2-3%201.3-4.5%203.4a9%209%200%200%200-1.6%205.1q0%204.5%202.9%206.9%203%202.4%209.7%203.5%203%20.5%203.8%201.2%201%20.8%201%202.1t-1%202-2.9.8q-2.1%200-3.4-1a5%205%200%200%201-1.6-3H204q.7%205%204.5%207.7%203.9%202.8%2010%202.8%204%200%207-1.2%203-1.3%204.6-3.6a8%208%200%200%200%201.8-5.2q0-3-1.3-5M5.2%200A5%205%200%200%200%200%205.2v69.6a5.2%205.2%200%201%200%2010.4%200V5.2C10.4%202.3%208.1%200%205.2%200m13.9%2014a5%205%200%200%200-5.1%205v42a5.2%205.2%200%201%200%2010.4%200V19c0-2.9-2.3-5.2-5.2-5.2m31.2.2a5%205%200%200%200-5.2%205.1V61a5.2%205.2%200%201%200%2010.5%200V19c0-2.9-2.4-5.2-5.3-5.2M64.3%200a5%205%200%200%200-5.2%205.2v69.6a5.2%205.2%200%201%200%2010.5%200V5.2c0-2.9-2.4-5.2-5.3-5.2M34.8%2045.2a5.2%205.2%200%201%200%200-10.4%205.2%205.2%200%200%200%200%2010.4%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(36%2C%2038%2C%2045)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://cdn.prod.website-files.com/636c27cea6bf2a38e9eea317/671a7f45459a1a3ae4f71cbd_White%20on%20Cobalt_32x32.png",
"ogImage": "https://cdn.prod.website-files.com/636c27cea6bf2a38e9eea317/698cc912d640157690a26208_og%20image%20-%20home%20-%201600.jpg",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 1,
"reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 2,
"text": "Get a Demo",
"reasoning": "Button #2 uses the vibrant brand color #3BFAC0 and has action-oriented text 'Get a Demo', making it the primary CTA."
},
"secondary": {
"index": 5,
"text": "Previous case study",
"reasoning": "Button #5 has a transparent background, differentiating it from the primary button's vibrant color, and serves as a secondary action with navigation text."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "business professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}