# Hatchways Brand Identity

A complete profile of **Hatchways**'s visual system — colors, typography, components, and personality — extracted from [http://www.hatchways.io](http://www.hatchways.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.hatchways.io.

| Color       | Hex Code   | RGB Values           |
|-------------|------------|----------------------|
| Primary     | #EEDDCB    | rgb(238, 221, 203)   |
| Secondary   | #FAE8D5    | rgb(250, 232, 213)   |
| Accent      | #FF9575    | rgb(255, 149, 117)   |
| Background  | #FFFFFF    | rgb(255, 255, 255)   |
| Text Primary| #1A2A52    | rgb(26, 42, 82)      |
| Link        | #1A2A52    | rgb(26, 42, 82)      |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Family | Link                                      |
|-----------|-------------|-------------------------------------------|
| Primary   | Balgin      | [Balgin Google Fonts →](https://fonts.google.com/specimen/Balgin)  |
| Heading   | Stolzl      | [Stolzl Google Fonts →](https://fonts.google.com/specimen/Stolzl)  |

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Hatchways's actual button styles.

### Input

- **Background**: #FFFFFF  
- **Text Color**: #333333  
- **Border Color**: #CCCCCC  
- **Border Radius**: 16px  
- **Shadow**: none

### Button Primary

- **Background**: #FF9575  
- **Text Color**: #1A2A52  
- **Border Color**: #1A2A52  
- **Border Radius**: 40px  
- **Shadow**: rgb(26, 42, 82) 4px 4px 0px 1px

### Button Secondary

- **Background**: #FAE8D5  
- **Text Color**: #1A2A52  
- **Border Color**: #1A2A52  
- **Border Radius**: 40px  
- **Shadow**: rgb(26, 42, 82) 4px 4px 0px 1px

## Brand Personality

- **Tone:** modern
- **Energy:** medium
- **Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is Hatchways's primary brand color?**  
Hatchways's primary brand color is #EEDDCB. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Hatchways use?**  
Hatchways uses #FF9575 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Hatchways use?**  
Hatchways uses Balgin for body text and Stolzl for headings. Fonts were detected on http://www.hatchways.io as part of their live design system.

**Does Hatchways use a light or dark theme?**  
Hatchways's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Hatchways's logo?**  
Hatchways's logo is available directly on their site (http://www.hatchways.io). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from http://www.hatchways.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hatchways.

## Methodology

Brand data on this page was extracted from [http://www.hatchways.io](http://www.hatchways.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Stolzl",
      "role": "heading"
    },
    {
      "family": "Balgin",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EEDDCB",
    "secondary": "#FAE8D5",
    "accent": "#FF9575",
    "background": "#FFFFFF",
    "textPrimary": "#1A2A52",
    "link": "#1A2A52"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Balgin",
      "heading": "Stolzl"
    },
    "fontStacks": {
      "heading": [
        "Balgin",
        "sans-serif"
      ],
      "body": [
        "Stolzl",
        "sans-serif"
      ],
      "paragraph": [
        "Stolzl",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF9575",
      "textColor": "#1A2A52",
      "borderColor": "#1A2A52",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(26, 42, 82) 4px 4px 0px 1px"
    },
    "buttonSecondary": {
      "background": "#FAE8D5",
      "textColor": "#1A2A52",
      "borderColor": "#1A2A52",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(26, 42, 82) 4px 4px 0px 1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6226918b6fde351e136e0d04/624d1ac1953d01dc7b032cac_logo-horizontal-midnight.svg",
    "favicon": "https://cdn.prod.website-files.com/6226918b6fde351e136e0d04/62715331a1f3d322333f056b_hw-FAVICON.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Main Hatchways logo - dark blue"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```