Hatchways Brand Identity

A complete profile of Hatchways's visual system — colors, typography, components, and personality — extracted from http://www.hatchways.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.hatchways.io.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Hatchways's actual button styles.

Input

• Background: #FFFFFF
• Text Color: #333333
• Border Color: #CCCCCC
• Border Radius: 16px
• Shadow: none

Button Primary

• Background: #FF9575
• Text Color: #1A2A52
• Border Color: #1A2A52
• Border Radius: 40px
• Shadow: rgb(26, 42, 82) 4px 4px 0px 1px

Button Secondary

• Background: #FAE8D5
• Text Color: #1A2A52
• Border Color: #1A2A52
• Border Radius: 40px
• Shadow: rgb(26, 42, 82) 4px 4px 0px 1px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Frequently Asked Questions

What is Hatchways's primary brand color?
Hatchways's primary brand color is #EEDDCB. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hatchways use?
Hatchways uses #FF9575 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hatchways use?
Hatchways uses Balgin for body text and Stolzl for headings. Fonts were detected on http://www.hatchways.io as part of their live design system.

Does Hatchways use a light or dark theme?
Hatchways's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Hatchways's logo?
Hatchways's logo is available directly on their site (http://www.hatchways.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from http://www.hatchways.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hatchways.

Methodology

Brand data on this page was extracted from http://www.hatchways.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Stolzl",
      "role": "heading"
    },
    {
      "family": "Balgin",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EEDDCB",
    "secondary": "#FAE8D5",
    "accent": "#FF9575",
    "background": "#FFFFFF",
    "textPrimary": "#1A2A52",
    "link": "#1A2A52"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Balgin",
      "heading": "Stolzl"
    },
    "fontStacks": {
      "heading": [
        "Balgin",
        "sans-serif"
      ],
      "body": [
        "Stolzl",
        "sans-serif"
      ],
      "paragraph": [
        "Stolzl",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FF9575",
      "textColor": "#1A2A52",
      "borderColor": "#1A2A52",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(26, 42, 82) 4px 4px 0px 1px"
    },
    "buttonSecondary": {
      "background": "#FAE8D5",
      "textColor": "#1A2A52",
      "borderColor": "#1A2A52",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "rgb(26, 42, 82) 4px 4px 0px 1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6226918b6fde351e136e0d04/624d1ac1953d01dc7b032cac_logo-horizontal-midnight.svg",
    "favicon": "https://cdn.prod.website-files.com/6226918b6fde351e136e0d04/62715331a1f3d322333f056b_hw-FAVICON.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Main Hatchways logo - dark blue"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}