# Hatchet Brand Identity

A complete profile of **Hatchet**'s visual system — colors, typography, components, and personality — extracted from [https://hatchet.run](https://hatchet.run/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://hatchet.run.

### Primary
**#B8D9FF**  
### Secondary
**#18203A**

### Accent
**#18203A**

### Background
**#0A1029**  
### Text Primary
**#0A1029**  
### Link
**#0A1029**

## Typography

Each font links to its Google Fonts page where available.

### Primary
**Martina**  
[Martina Google Fonts →](https://fonts.google.com/specimen/Martina)  
### Heading
**Martina**
[Martina Google Fonts →](https://fonts.google.com/specimen/Martina)

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M16.5%2014L12%2024L3.39411%2015.3941C2.20606%2014.2061%201.61204%2013.612%201.38947%2012.9271C1.1937%2012.3245%201.1937%2011.6755%201.38947%2011.0729C1.61204%2010.388%202.20606%209.79394%203.39411%208.60589L12%200H19L7.24833%2012.6556C6.854%2013.0803%206.65684%2013.2926%206.6473%2013.4737C6.63902%2013.6309%206.70527%2013.7829%206.82612%2013.8838C6.96529%2014%207.25505%2014%207.83457%2014H16.5Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(184%2C%20217%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M88.5908%203.14502C92.0637%203.14506%2094.5478%205.30746%2094.5479%208.96436V10.1147H91.0977V9.05615C91.0975%207.42337%2090.0857%206.36577%2088.5908%206.36572C87.0959%206.36572%2086.0841%207.42333%2086.084%209.05615V14.9448C86.0841%2016.5776%2087.0959%2017.6353%2088.5908%2017.6353C90.0856%2017.6352%2091.0975%2016.5776%2091.0977%2014.9448V13.6108H94.5479V14.9448C94.5477%2018.6476%2092.0866%2020.8549%2088.5908%2020.855C85.0949%2020.855%2082.634%2018.6476%2082.6338%2014.9448V8.96436C82.6338%205.30742%2085.1179%203.14502%2088.5908%203.14502ZM80.4238%206.61865H76.3994V20.6489H72.9492V6.61865H68.9238V3.39893H80.4238V6.61865ZM136.884%206.61865H132.858V20.6489H129.408V6.61865H125.384V3.39893H136.884V6.61865ZM44.4502%2010.3677H49.4414V3.37549H52.8916V20.6255H49.4414V13.5874H44.4502V20.6255H41V3.37549H44.4502V10.3677ZM68.4639%2020.6255H64.3926L63.9326%2018.3022H59.7461L59.2861%2020.6255H55.4688L59.7461%203.37549H64.1855L68.4639%2020.6255ZM101.157%2010.3677H106.148V3.37549H109.598V20.6255H106.148V13.5874H101.157V20.6255H97.707V3.37549H101.157V10.3677ZM122.801%206.59521H116.361V10.1831H121.812V13.4038H116.361V17.4058H122.848V20.6255H112.911V3.37549H122.801V6.59521ZM60.2988%2015.5425H63.4033L61.8623%207.72217L60.2988%2015.5425Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(184%2C%20217%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** teams and enterprises

## Hatchet Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [hatchet.run](https://hatchet.run/assets/hatchet-screenshot-1-Ri4IcehY.png)  
Source: [hatchet.run](https://hatchet.run/blog/problems-with-celery)

Image: [hatchet.run](https://hatchet.run/assets/celery-flower-BNuK1F9X.png)  
Source: [hatchet.run](https://hatchet.run/blog/problems-with-celery)

Image: [hatchet.run](https://hatchet.run/assets/broker-DXpC97PJ.png)  
Source: [hatchet.run](https://hatchet.run/blog/durable-execution)

Image: [hatchet.run](https://hatchet.run/assets/anthropic_agent_call_graph-DwZi20U2.png)  
Source: [hatchet.run](https://hatchet.run/blog/go-agents)

Image: [hatchet.run](https://hatchet.run/assets/anthropic_agent-DNyzBqOF.png)  
Source: [hatchet.run](https://hatchet.run/blog/go-agents)

Image: [hatchet.run](https://hatchet.run/assets/default_engine_spans-n60JJ_CK.png)  
Source: [hatchet.run](https://hatchet.run/announcement/otel)

## Frequently Asked Questions

What is Hatchet's primary brand color?  
Hatchet's primary brand color is #B8D9FF.

What accent color does Hatchet use?  
Hatchet uses #18203A as an accent color.

What font does Hatchet use?  
Hatchet uses Martina as the primary typeface across body and headings.

Does Hatchet use a light or dark theme?  
Hatchet's primary site uses a dark color scheme, with a background of #0A1029.

Where can I find Hatchet's logo?  
Hatchet's logo is available directly on their site (https://hatchet.run).

How was this brand profile generated?  
This profile was extracted from https://hatchet.run using the Firecrawl branding extraction API.