Hatch Brand Identity

A complete profile of Hatch's visual system — colors, typography, components, and personality — extracted from http://usehatch.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://usehatch.ai.

primary

#9AB7B2

rgb(154, 183, 178)

secondary

#2B4539

rgb(43, 69, 57)

accent

#0F281B

rgb(15, 40, 27)

background

#F9F8F6

rgb(249, 248, 246)

textPrimary

#0F281B

rgb(15, 40, 27)

link

#0F281B

rgb(15, 40, 27)

Typography

Each font links to its Google Fonts page where available.

primary

Instrument Sans

Instrument Sans Google Fonts →

heading

Instrument Sans SemiCondensed

Instrument Sans SemiCondensed Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M80.7749%2027.3114C77.2792%2027.3114%2074.6098%2024.3006%2074.6098%2018.8494C74.6098%2013.4299%2077.4063%2010.5142%2080.9337%2010.5142C84.1752%2010.5142%2086.6539%2012.701%2086.6539%2017.2331H82.7769C82.7769%2014.7293%2082.046%2013.937%2081.0609%2013.937C80.0122%2013.937%2079.0588%2014.8878%2079.0588%2018.8494C79.0588%2022.9061%2080.0122%2023.8885%2081.0609%2023.8885C82.046%2023.8885%2082.7769%2023.0962%2082.7769%2020.5925H86.6539C86.6539%2025.0929%2083.9527%2027.3114%2080.7749%2027.3114Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M72.0157%2027.3114C68.7108%2027.3114%2067.1536%2025.7584%2067.1536%2022.4941V14.254H65.088V10.8311H67.1536V7.69354L71.5391%205.76028V10.8311H74.1449V14.254H71.5391V22.4941C71.5391%2023.4449%2072.0475%2023.8886%2073.1598%2023.8886C73.5729%2023.8886%2073.9225%2023.7935%2074.272%2023.635V26.9311C73.8271%2027.1846%2073.0009%2027.3114%2072.0157%2027.3114Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.6973%2027.3113C54.7588%2027.3113%2053.2653%2025.7267%2053.2653%2023.1596C53.2653%2020.846%2054.1233%2019.4515%2056.7927%2018.0887L60.0659%2016.409V15.7117C60.0659%2014.2539%2059.6845%2013.6834%2058.7947%2013.6834C57.9049%2013.6834%2057.4283%2014.349%2057.4283%2015.7117H53.583C53.583%2012.7326%2055.7122%2010.5141%2059.1125%2010.5141C62.4175%2010.5141%2064.2607%2012.384%2064.2607%2015.585V24.3005C64.2607%2025.1879%2064.356%2026.107%2064.642%2026.9944H60.5743C60.3519%2026.4239%2060.2565%2025.7584%2060.2248%2025.0611C59.5256%2026.6141%2058.3181%2027.3113%2056.6973%2027.3113ZM57.46%2022.6525C57.46%2023.6349%2057.9685%2024.142%2058.7312%2024.142C59.4939%2024.142%2060.0659%2023.6666%2060.0659%2022.9694V19.705L59.335%2020.117C57.9685%2020.846%2057.46%2021.6383%2057.46%2022.6525Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.7847%2026.9944V4.17557H43.2973V13.3665H47.4285V4.17557H51.941V26.9944H47.4285V16.8527H43.2973V26.9944H38.7847Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M24.1171%2026.6465V31H6.96581V26.6465H24.1171ZM26.7304%2024.0342V6.96582C26.7302%205.52327%2025.5597%204.35352%2024.1171%204.35352H6.96581C5.52342%204.35377%204.35376%205.52343%204.35351%206.96582V24.0342C4.35376%2025.4766%205.52342%2026.6462%206.96581%2026.6465V31C3.23901%2030.9998%200.195546%2028.073%200.00878905%2024.3926L0%2024.0342V6.96582C0.000256071%203.11882%203.11881%200.000255322%206.96581%200H24.1171C27.9644%200%2031.0837%203.11866%2031.0839%206.96582V24.0342L31.0751%2024.3926C30.8884%2028.0732%2027.8442%2031%2024.1171%2031V26.6465C25.5597%2026.6465%2026.7302%2025.4767%2026.7304%2024.0342Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M17.8929%200V12.7139H13.5394V0H17.8929Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M17.8929%2018.1124V31.0001H13.5394V18.1124H17.8929Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Hatch's actual button styles.

Input

input

background#FFFFFFtextColor#0F281BborderColornullborderRadius14pxshadownone

Button Primary

buttonPrimary

background#0F281BtextColor#FFFFFFborderRadius12pxshadownone

Button Secondary

buttonSecondary

background#FFFFFFtextColor#0F281BborderColor#D6D9D5borderRadius10pxshadownone

Brand Personality

Tone: modernEnergy: mediumAudience: business professionals seeking AI communication solutions

Hatch Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: usehatch.ai

Image: cdn.prod.website-files.com

Source: usehatch.ai

Image: cdn.prod.website-files.com

Source: usehatch.ai

Image: cdn.prod.website-files.com

Source: usehatch.ai

Image: cdn.prod.website-files.com

Source: usehatch.ai

Image: cdn.prod.website-files.com

Source: usehatch.ai

Frequently Asked Questions

What is Hatch's primary brand color?

Hatch's primary brand color is #9AB7B2. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Hatch use?

Hatch uses #0F281B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Hatch use?

Hatch uses Instrument Sans for body text and Instrument Sans SemiCondensed for headings. Fonts were detected on http://usehatch.ai as part of their live design system.

Does Hatch use a light or dark theme?

Hatch's primary site uses a light color scheme, with a background of #F9F8F6.

Where can I find Hatch's logo?

Hatch's logo is available directly on their site (http://usehatch.ai). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://usehatch.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hatch.

Methodology

Brand data on this page was extracted from http://usehatch.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hatch.