Harper Brand: Colors, Fonts, Logo & Visual Identity
Harper Brand Identity
A complete profile of Harper's visual system — colors, typography, components, and personality — extracted from https://www.harperinsure.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.harperinsure.com/.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #1D3A47 | rgb(29, 58, 71) |
| secondary | #F8E7D8 | rgb(248, 231, 216) |
| accent | #FF6D63 | rgb(255, 109, 99) |
| background | #F6E1CE | rgb(246, 225, 206) |
| textPrimary | #1D3A47 | rgb(29, 58, 71) |
| link | #1D3A47 | rgb(29, 58, 71) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Plus Jakarta Sans | Google Fonts → |
| heading | Plus Jakarta Sans | Google Fonts → |
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Harper's actual button styles.
| Component | Background | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Input | #F8E7D8 | #F6E1CE | 9999px | none |
| Button Primary | #FF6D63 | #F6E1CE | 30px | none |
| Button Secondary | #FFFFFF | #000000 | 0px | none |
Brand Personality
Tone: professional Energy: medium Audience: business owners seeking insurance
Harper Brand in the Wild
Image: harper-marketing-site-assets.s3.us-east-1.amazonaws.com
Source: harperinsure.com
Frequently Asked Questions
- What is Harper's primary brand color? Harper's primary brand color is #1D3A47. It anchors the visual identity across their website, product UI, and marketing materials.
- What accent color does Harper use? Harper uses #FF6D63 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- What font does Harper use? Harper uses Plus Jakarta Sans as the primary typeface across body and headings.
- Does Harper use a light or dark theme? Harper's primary site uses a light color scheme, with a background of #F6E1CE.
- Where can I find Harper's logo? Harper's logo is available directly on their site (https://www.harperinsure.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- How was this brand profile generated? This profile was extracted from https://www.harperinsure.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Harper.
Methodology
Brand data on this page was extracted from https://www.harperinsure.com/ using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.