harness.json

Harness Brand Identity

A complete profile of Harness's visual system — colors, typography, components, and personality — extracted from https://harness.io. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0092E4
Accent #75AE4C
Body Font Helvetica
Heading Font Helvetica

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: developers and IT professionals

Harness Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Verdana",
      "role": "body"
    },
    {
      "family": "Calsans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0092E4",
    "secondary": "#9195A1",
    "accent": "#75AE4C",
    "background": "#070707",
    "textPrimary": "#070707",
    "link": "#75AE4C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "Calsans",
        "Verdana",
        "sans-serif"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgb(0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#070707",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 2px 2px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#EFEFF1",
      "borderColor": "#303036",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/67c1e03a066112554425a47b_harness-logo%20white.webp",
    "favicon": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/62245ac848fd5d8f594f2167_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/6222ca42ea87e1bd1aa1d10c/661df11a13f3a8c9657902be_Harness%20-%20The%20Modern%20Software%20Delivery%20Platform.png",
    "logoHref": "/",
    "logoAlt": "harness logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Harness'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 with text 'Get started' is the primary CTA due to its action-oriented text and prominent placement. It uses a light background, which contrasts with the dark theme, making it stand out."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 with text 'Contact us' serves as a secondary action. It has a different color group (dark background) and is less prominent than the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and IT professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Harness'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}