# Haplotype Labs Brand Identity

A complete profile of **Haplotype Labs**'s visual system — colors, typography, components, and personality — extracted from [https://www.haplotypelabs.com/](https://www.haplotypelabs.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.haplotypelabs.com/.

| Color       | Hex      | RGB          |
|-------------|----------|--------------|
| primary     | #000000  | rgb(0, 0, 0) |
| accent      | #000000  | rgb(0, 0, 0) |
| background  | #FFFFFF  | rgb(255, 255, 255) |
| textPrimary | #808080  | rgb(128, 128, 128) |
| link        | #000000  | rgb(0, 0, 0) |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font                          |
|--------|-------------------------------|
| body   | Roboto                        |
| heading | Palatino Linotype             |

## Visual Assets

Logo

Favicon

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** scientists and researchers in genetics

## Frequently Asked Questions

1. **What is Haplotype Labs's primary brand color?**  
Haplotype Labs's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What font does Haplotype Labs use?**  
Haplotype Labs uses Roboto for body text and Palatino Linotype for headings. Fonts were detected on https://www.haplotypelabs.com/ as part of their live design system.

3. **Does Haplotype Labs use a light or dark theme?**  
Haplotype Labs's primary site uses a light color scheme, with a background of #FFFFFF.

4. **Where can I find Haplotype Labs's logo?**  
Haplotype Labs's logo is available directly on their site (https://www.haplotypelabs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

5. **How was this brand profile generated?**  
This profile was extracted from https://www.haplotypelabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Haplotype Labs.

## Methodology

Brand data on this page was extracted from [https://www.haplotypelabs.com/](https://www.haplotypelabs.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {"family": "Roboto", "role": "body"},
    {"family": "Palatino Linotype", "role": "heading"}
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#808080",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Palatino Linotype"
    },
    "fontStacks": {
      "heading": ["Palatino Linotype", "Book Antiqua", "Palatino", "serif"],
      "body": ["Roboto", "sans-serif"],
      "paragraph": ["Roboto", "sans-serif"]
    },
    "fontSizes": {
      "h1": "10000px",
      "h2": "10000px",
      "body": "18px"
    }
  },
  "spacing": {"baseUnit": 8, "borderRadius": "0px"},
  "components": {},
  "images": {
    "logo": "https://cdn.prod.website-files.com/65b73d0f7db264a75d5a321b/65c03c2cab3fd8f47cec3a2d_Screenshot%202024-01-16%20at%203.20.17%20PM.png",
    "favicon": "https://cdn.prod.website-files.com/65b73d0f7db264a75d5a321b/65c05428be8065401a06ff50_Haplotype%20Labs%20Logo%20icon.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers in genetics"
  },
  "designSystem": {"framework": "custom", "componentLibrary": ""},
  "confidence": {"buttons": 0, "colors": 0.9, "overall": 0.45}
}
```