# Handled Brand Identity

A complete profile of **Handled**'s visual system — colors, typography, components, and personality — extracted from [https://www.itshandled.ai](https://www.itshandled.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.itshandled.ai.

| Color Type  | Color Code | RGB Value             |
|-------------|------------|-----------------------|
| primary     | #22384A    | rgb(34, 56, 74)       |
| secondary   | #17242C    | rgb(23, 36, 44)       |
| accent      | #0079DB    | rgb(0, 121, 219)      |
| background  | #FFFFFF    | rgb(255, 255, 255)    |
| textPrimary | #263C4A    | rgb(38, 60, 74)       |
| link        | #263C4A    | rgb(38, 60, 74)       |

## Typography

Each font links to its Google Fonts page where available.

| Font Type | Font Name          | Link                          |
|-----------|--------------------|-------------------------------|
| primary   | Inter              | [Google Fonts →](https://fonts.google.com/specimen/Inter)  |
| heading   | Instrument Serif    | [Google Fonts →](https://fonts.google.com/specimen/Instrument+Serif) |

## Visual Assets

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## UI Components

### Button Primary

- `background`: #0079DB  
- `textColor`: #FFFFFF  
- `borderRadius`: 10px  
- `shadow`: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(38, 60, 74, 0.1) 0px 10px 25px -5px

### Button Secondary

- `background`: #FFFFFF  
- `textColor`: #FFFFFF  
- `borderRadius`: 8px  
- `shadow`: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals in commerce

## Handled Brand in the Wild

## Frequently Asked Questions

**What is Handled's primary brand color?**
Handled's primary brand color is #22384A. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Handled use?**  
Handled uses #0079DB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Handled use?**  
Handled uses Inter for body text and Instrument Serif for headings. Fonts were detected on https://www.itshandled.ai as part of their live design system.

**Does Handled use a light or dark theme?**  
Handled's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Handled's logo?**  
Handled's logo is available directly on their site (https://www.itshandled.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.itshandled.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Handled.

## Methodology

Brand data on this page was extracted from [https://www.itshandled.ai](https://www.itshandled.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Handled.