# Handl Brand Identity

A complete profile of **Handl**'s visual system — colors, typography, components, and personality — extracted from [https://handl.ai/](https://handl.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://handl.ai/.  
**primary**  
`#9056E0`  
`rgb(144, 86, 224)`  
**secondary**  
`#3898EC`  
`rgb(56, 152, 236)`  
**accent**  
`#FF5B00`  
`rgb(255, 91, 0)`  
**background**  
`#FAFAFA`  
`rgb(250, 250, 250)`  
**textPrimary**  
`#222222`  
`rgb(34, 34, 34)`  
**link**  
`#FF5B00`  
`rgb(255, 91, 0)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Apercu Pro  
[Apercu Pro Google Fonts →](https://fonts.google.com/specimen/Apercu+Pro)  
**heading**  
TT Norms Pro  
[TT Norms Pro Google Fonts →](https://fonts.google.com/specimen/TT+Norms+Pro)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Handl's actual button styles.  
**Input**  
* background: transparent  
* textColor: `#FFFFFF`  
* borderColor: `#FFFFFF`  
* borderRadius: `0px`  
* shadow: none

**Button Primary**  
* background: `#FFFFFF`  
* textColor: `#1D1D1D`  
* borderRadius: `0px`  
* shadow: none

**Button Secondary**  
* background: `#6B6B6B`  
* textColor: `#1D1D1D`  
* borderColor: `#FFFFFF`  
* borderRadius: `0px`  
* shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals seeking AI document solutions

## Frequently Asked Questions

**What is Handl's primary brand color?**  
Handl's primary brand color is `#9056E0`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Handl use?**  
Handl uses `#FF5B00` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Handl use?**  
Handl uses Apercu Pro for body text and TT Norms Pro for headings. Fonts were detected on https://handl.ai/ as part of their live design system.

**Does Handl use a light or dark theme?**  
Handl's primary site uses a light color scheme, with a background of `#FAFAFA`.

**Where can I find Handl's logo?**  
Handl's logo is available directly on their site (https://handl.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://handl.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.