Handl Brand Identity

A complete profile of Handl's visual system — colors, typography, components, and personality — extracted from https://handl.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://handl.ai/.
primary
#9056E0
rgb(144, 86, 224)
secondary
#3898EC
rgb(56, 152, 236)
accent
#FF5B00
rgb(255, 91, 0)
background
#FAFAFA
rgb(250, 250, 250)
textPrimary
#222222
rgb(34, 34, 34)
link
#FF5B00
rgb(255, 91, 0)

Typography

Each font links to its Google Fonts page where available.
primary
Apercu Pro
Apercu Pro Google Fonts →
heading
TT Norms Pro
TT Norms Pro Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Handl's actual button styles.
Input

• background: transparent
• textColor: #FFFFFF
• borderColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Button Primary

• background: #FFFFFF
• textColor: #1D1D1D
• borderRadius: 0px
• shadow: none

Button Secondary

• background: #6B6B6B
• textColor: #1D1D1D
• borderColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals seeking AI document solutions

Frequently Asked Questions

What is Handl's primary brand color?
Handl's primary brand color is #9056E0. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Handl use?
Handl uses #FF5B00 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Handl use?
Handl uses Apercu Pro for body text and TT Norms Pro for headings. Fonts were detected on https://handl.ai/ as part of their live design system.

Does Handl use a light or dark theme?
Handl's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Handl's logo?
Handl's logo is available directly on their site (https://handl.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://handl.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.