# Hammr Brand Identity

A complete profile of **Hammr**'s visual system — colors, typography, components, and personality — extracted from [https://www.hammr.com](https://www.hammr.com/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://www.hammr.com.

| Type     | Color Code | RGB                |
|----------|------------|--------------------|
| primary  | #1F2937    | rgb(31, 41, 55)    |
| secondary| #3898EC    | rgb(56, 152, 236)  |
| accent   | #FF6550    | rgb(255, 101, 80)  |
| background| #FFFFFF   | rgb(255, 255, 255) |
| textPrimary| #000000  | rgb(0, 0, 0)       |
| link     | #FF6550    | rgb(255, 101, 80)  |

## Typography
Each font links to its Google Fonts page where available.

- **Primary**: Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)
- **Heading**: Merriweather [Google Fonts →](https://fonts.google.com/specimen/Merriweather)

## Visual Assets

%20(1).png)  
Logo

Favicon

Social Card

## UI Components

Live previews rendered using Hammr's actual button styles.

### Button Primary
- background: #FF6550
- textColor: #FFFFFF
- borderRadius: 5px
- shadow: none

### Button Secondary
- background: #FFFFFF
- textColor: #000000
- borderRadius: 0px
- shadow: none

## Brand Personality
- **Tone:** professional
- **Energy:** medium
- **Audience:** construction industry professionals

## Hammr Brand in the Wild

.png)
Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/65945da7bf20d2bfcf373365/66da438fe29ba84278ffe064_Group%20457%20(1).png)
Source: [hammr.com](https://www.hammr.com/)

## Frequently Asked Questions

**What is Hammr's primary brand color?**  
Hammr's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Hammr use?**  
Hammr uses #FF6550 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Hammr use?**  
Hammr uses Inter for body text and Merriweather for headings. Fonts were detected on https://www.hammr.com as part of their live design system.

**Does Hammr use a light or dark theme?**  
Hammr's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Hammr's logo?**  
Hammr's logo is available directly on their site (https://www.hammr.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.hammr.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hammr.

## Methodology

Brand data on this page was extracted from [https://www.hammr.com](https://www.hammr.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.  
This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Hammr.