Hammr Brand: Colors, Fonts, Logo & Visual Identity
Hammr Brand Identity
A complete profile of Hammr's visual system — colors, typography, components, and personality — extracted from https://www.hammr.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.hammr.com.
| Type | Color Code | RGB |
|---|---|---|
| primary | #1F2937 | rgb(31, 41, 55) |
| secondary | #3898EC | rgb(56, 152, 236) |
| accent | #FF6550 | rgb(255, 101, 80) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #000000 | rgb(0, 0, 0) |
| link | #FF6550 | rgb(255, 101, 80) |
Typography
Each font links to its Google Fonts page where available.
- Primary: Inter Google Fonts →
- Heading: Merriweather Google Fonts →
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Hammr's actual button styles.
Button Primary
- background: #FF6550
- textColor: #FFFFFF
- borderRadius: 5px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #000000
- borderRadius: 0px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: construction industry professionals
Hammr Brand in the Wild
.png) Image: cdn.prod.website-files.com Source: hammr.com
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Frequently Asked Questions
What is Hammr's primary brand color?
Hammr's primary brand color is #1F2937. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Hammr use?
Hammr uses #FF6550 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Hammr use?
Hammr uses Inter for body text and Merriweather for headings. Fonts were detected on https://www.hammr.com as part of their live design system.
Does Hammr use a light or dark theme?
Hammr's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Hammr's logo?
Hammr's logo is available directly on their site (https://www.hammr.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.hammr.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hammr.
Methodology
Brand data on this page was extracted from https://www.hammr.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Hammr.