# Hamming AI Brand Identity

A complete profile of **Hamming AI**'s visual system — colors, typography, components, and personality — extracted from [https://hamming.ai/](https://hamming.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://hamming.ai/.

| Color       | Hex Code  | RGB                   |
|-------------|-----------|-----------------------|
| primary     | #111827   | rgb(17, 24, 39)      |
| accent      | #1D4ED8   | rgb(29, 78, 216)     |
| background  | #F9FAFB   | rgb(249, 250, 251)   |
| textPrimary | #18181B   | rgb(24, 24, 27)      |
| link        | #1D4ED8   | rgb(29, 78, 216)     |

## Typography

Each font links to its Google Fonts page where available.

### Font Details

- **Primary**: Switzer [Google Fonts →](https://fonts.google.com/specimen/Switzer)
- **Heading**: Switzer

## Visual Assets

## UI Components

### Button Primary

- background: #1D4ED8
- textColor: #FFFFFF
- borderRadius: 8px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

### Button Secondary

- background: #F9FAFB
- textColor: #1D4ED8
- borderColor: #1D4ED8
- borderRadius: 8px
- shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** medium
- **Audience:** enterprise clients

## Frequently Asked Questions

**What is Hamming AI's primary brand color?**  
Hamming AI's primary brand color is #111827.

**What accent color does Hamming AI use?**  
Hamming AI uses #1D4ED8 as an accent color.

**What font does Hamming AI use?**  
Hamming AI uses Switzer as the primary typeface.

**Does Hamming AI use a light or dark theme?**  
Hamming AI's primary site uses a light color scheme, with a background of #F9FAFB.

**Where can I find Hamming AI's logo?**  
Hamming AI's logo is available at their site (https://hamming.ai/).

**How was this brand profile generated?**  
This profile was extracted from https://hamming.ai/ using the Firecrawl branding extraction API.

## Methodology

Brand data was extracted from [https://hamming.ai/](https://hamming.ai/) on 2026-07-27 using the Firecrawl branding extraction API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Switzer",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#111827",
    "accent": "#1D4ED8",
    "background": "#F9FAFB",
    "textPrimary": "#18181B",
    "link": "#1D4ED8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Switzer",
      "heading": "Switzer"
    },
    "fontStacks": {
      "heading": [
        "Switzer",
        "sans-serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Switzer",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1D4ED8",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#F9FAFB",
      "textColor": "#1D4ED8",
      "borderColor": "#1D4ED8",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://hamming.ai/images/hamming-logo.svg?dpl=dpl_DR5rzRQb4KV8jjoyxtNApgeJfLZk",
    "favicon": "https://hamming.ai/favicon.ico",
    "ogImage": "https://hamming.ai/api/og?title=Hamming%20AI%20%7C%20Enterprise%20Voice%20Agent%20Testing%20%26%20Production%20Monitoring",
    "logoHref": "/",
    "logoAlt": "Hamming Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "enterprise clients"
  }
}
```