llms.txt
Halycon Brand Identity
A complete profile of Halycon's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #00182C |
| Accent | #F44544 |
| Body Font | Cabinet Grotesk |
| Heading Font | Morion Bold |
Color Palette
- primary: #00182C
- secondary: #003058
- accent: #F44544
- background: #FFF7ED
- textPrimary: #212324
- link: #003058
Typography
- primary: Cabinet Grotesk — Cabinet Grotesk
- heading: Morion Bold — Morion Bold
Visual Assets
- Logo:
- Favicon:
- Social card (og:image):
UI Components
- buttonPrimary: background=#F44544, textColor=#F44544, borderColor=#F44544, borderRadius=999px, shadow=none
Brand Personality
Tone: professional · Energy: medium · Audience: businesses concerned with cybersecurity
Halycon Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Ebooks
- Image:
- Source: Halcyon Ebooks
- Halcyon Blog
- Image:
- Source: Halcyon Blog
- Ransomware: Escalating Threats to Retail During Peak Holiday Season
- Image:
- Source: Ransomware Report
- Halcyon Blog
- Image:
- Source: Halcyon Blog
- Events
- Image:
- Source: Halcyon Events
- Halcyon Blog
- Image:
- Source: Halcyon Blog
Working with these fonts
Not found on Google Fonts? Instructions for using the fonts:
- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around to load specific weights.
- Download the captured font files.
- Extract the CSS @font-face declarations and rewrite each
src: url(...)to point to your local file path.
Programmatic alternative: using Playwright or Puppeteer for automated extraction.
Only proceed if you have permission to use the brand assets, as most proprietary fonts are licensed.
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{"family": "Cabinet Grotesk", "role": "body"},
{"family": "Morion Bold", "role": "heading"}
],
"colors": {
"primary": "#00182C",
"secondary": "#003058",
"accent": "#F44544",
"background": "#FFF7ED",
"textPrimary": "#212324",
"link": "#003058"
},
"typography": {
"fontFamilies": {
"primary": "Cabinet Grotesk",
"heading": "Morion Bold"
},
"fontStacks": {
"heading": ["Morion Bold", "sans-serif"],
"body": ["Cabinet Grotesk", "sans-serif"],
"paragraph": ["Cabinet Grotesk", "sans-serif"]
},
"fontSizes": {
"h1": "55.7812px",
"h2": "47.8125px",
"body": "11.9531px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "24px"
},
"components": {
"buttonPrimary": {
"background": "#F44544",
"textColor": "#F44544",
"borderColor": "#F44544",
"borderRadius": "999px",
"borderRadiusCorners": {
"topLeft": "999px",
"topRight": "999px",
"bottomRight": "999px",
"bottomLeft": "999px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/659fece1357cb3ffb38f5dd0_Halcyon%20-%20Logo.svg",
"favicon": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/6568a1bce0ae49e6bedec439_Group%20330.png",
"ogImage": "https://cdn.prod.website-files.com/6568a1bce0ae49e6bedec385/68d553829246f2a4e5ced212_Halcyon_OpenGraph_Homepage.jpg",
"logoHref": "/?r=0",
"logoAlt": "Halcyon Brand"
},
"__llm_logo_reasoning": {
"selectedIndex": 22,
"reasoning": "Selected #0 because it is located in the header, matches the brand name 'Halcyon', and has a source URL that resembles the favicon, indicating it is the main brand logo.",
"confidence": 0.85,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Take a Tour",
"reasoning": "The button 'Take a Tour' uses a vibrant red/orange color (#F44544), which indicates a primary call-to-action due to its visibility and action-oriented text."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "Only one button detected."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "businesses concerned with cybersecurity"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, matches the brand name 'Halcyon', and has a source URL that resembles the favicon, indicating it is the main brand logo.",
"confidence": 0.85
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}