# Haleum Brand Identity

A complete profile of **Haleum**'s visual system — colors, typography, components, and personality — extracted from [https://haleum.ai/](https://haleum.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://haleum.ai/.

- **primary**: 
  - Hex: #6B6559  
  - RGB: rgb(107, 101, 89)  
- **secondary**: 
  - Hex: #FAF5E6  
  - RGB: rgb(250, 245, 230)  
- **accent**: 
  - Hex: #164DC5  
  - RGB: rgb(22, 77, 197)  
- **background**: 
  - Hex: #F6F2E9  
  - RGB: rgb(246, 242, 233)  
- **textPrimary**: 
  - Hex: #164DC5  
  - RGB: rgb(22, 77, 197)  
- **link**: 
  - Hex: #164DC5  
  - RGB: rgb(22, 77, 197)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Instrument Sans
  - [Instrument Sans Google Fonts →](https://fonts.google.com/specimen/Instrument+Sans)
- **heading**: Instrument Serif
  - [Instrument Serif Google Fonts →](https://fonts.google.com/specimen/Instrument+Serif)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Haleum's actual button styles.

**Button Primary**: 
- Background: #164DC5
- Text Color: #FFFFFF
- Border Color: #164DC5
- Border Radius: 0px
- Shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: businesses concerned with security

## Haleum Brand in the Wild

Image: [candor.security](https://candor.security/logos/uber.png)  
Source: [haleum.ai](https://www.haleum.ai/)

Image: [candor.security](https://candor.security/logos/amd.png)  
Source: [haleum.ai](https://www.haleum.ai/)

Image: [candor.security](https://candor.security/logos/jpmorgan.png)  
Source: [haleum.ai](https://www.haleum.ai/)

Image: [candor.security](https://candor.security/logos/nasa.png)  
Source: [haleum.ai](https://www.haleum.ai/)

Image: [y4pdgnepgswqffpt.public.blob.vercel-storage.com](https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/sites/9371/thumbnail-kwEFPHN6kQTEoYZi3TdR4KMkk6lS5A.jpg)  
Source: [framer.com](https://www.framer.com/@desart/)

Image: [framerusercontent.com](https://framerusercontent.com/images/zynUCWijF4UE2DJ3ozmC9OCAYY.png?width=2160&height=3840)  
Source: [desartstudios.com](https://www.desartstudios.com/work/haleum-ai)

## Frequently Asked Questions

1. **What is Haleum's primary brand color?**  
Haleum's primary brand color is #6B6559. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What accent color does Haleum use?**  
Haleum uses #164DC5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. **What font does Haleum use?**  
Haleum uses Instrument Sans for body text and Instrument Serif for headings. Fonts were detected on https://haleum.ai/ as part of their live design system.
4. **Does Haleum use a light or dark theme?**  
Haleum's primary site uses a light color scheme, with a background of #F6F2E9.
5. **Where can I find Haleum's logo?**  
Haleum's logo is available directly on their site ([https://haleum.ai/](https://haleum.ai/)). The current logo URL is included in the machine-readable JSON profile linked above.
6. **How was this brand profile generated?**  
This profile was extracted from https://haleum.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Haleum.

## Methodology

Brand data on this page was extracted from [https://haleum.ai/](https://haleum.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Haleum.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#6B6559",
    "secondary": "#FAF5E6",
    "accent": "#164DC5",
    "background": "#F6F2E9",
    "textPrimary": "#164DC5",
    "link": "#164DC5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "132px",
      "h2": "64px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#164DC5",
      "textColor": "#FFFFFF",
      "borderColor": "#164DC5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://candor.security/logos/candor-light-mode.svg",
    "favicon": "https://candor.security/logos/candor-mark.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Candor"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Candor Security'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to us",
      "reasoning": "The button 'Talk to us' has a vibrant blue background (#164DC5), which is a strong indicator of a primary CTA due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses concerned with security"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Candor Security'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```