Haleum Brand: Colors, Fonts, Logo & Visual Identity

Haleum Brand Identity

A complete profile of Haleum's visual system — colors, typography, components, and personality — extracted from https://haleum.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://haleum.ai/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

UI Components

Live previews rendered using Haleum's actual button styles.

Button Primary:

Brand Personality

Haleum Brand in the Wild

Image: candor.security
Source: haleum.ai

Image: candor.security
Source: haleum.ai

Image: candor.security
Source: haleum.ai

Image: candor.security
Source: haleum.ai

Image: y4pdgnepgswqffpt.public.blob.vercel-storage.com
Source: framer.com

Image: framerusercontent.com
Source: desartstudios.com

Frequently Asked Questions

  1. What is Haleum's primary brand color?
    Haleum's primary brand color is #6B6559. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What accent color does Haleum use?
    Haleum uses #164DC5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
  3. What font does Haleum use?
    Haleum uses Instrument Sans for body text and Instrument Serif for headings. Fonts were detected on https://haleum.ai/ as part of their live design system.
  4. Does Haleum use a light or dark theme?
    Haleum's primary site uses a light color scheme, with a background of #F6F2E9.
  5. Where can I find Haleum's logo?
    Haleum's logo is available directly on their site (https://haleum.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
  6. How was this brand profile generated?
    This profile was extracted from https://haleum.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Haleum.

Methodology

Brand data on this page was extracted from https://haleum.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Haleum.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#6B6559",
    "secondary": "#FAF5E6",
    "accent": "#164DC5",
    "background": "#F6F2E9",
    "textPrimary": "#164DC5",
    "link": "#164DC5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif",
        "Times New Roman",
        "serif"
      ],
      "body": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "132px",
      "h2": "64px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#164DC5",
      "textColor": "#FFFFFF",
      "borderColor": "#164DC5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://candor.security/logos/candor-light-mode.svg",
    "favicon": "https://candor.security/logos/candor-mark.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Candor"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Candor Security'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to us",
      "reasoning": "The button 'Talk to us' has a vibrant blue background (#164DC5), which is a strong indicator of a primary CTA due to its prominence and action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses concerned with security"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Candor Security'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}