Haiku Brand Identity

A complete profile of Haiku's visual system — colors, typography, components, and personality — extracted from https://www.haikuforteams.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.haikuforteams.com/.
primary
#FF0000
rgb(255, 0, 0)
accent
#FF0000
rgb(255, 0, 0)
background
#000000
rgb(0, 0, 0)
textPrimary
#000000
rgb(0, 0, 0)
link
#FF0000
rgb(255, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
FF Real Text Pro
FF Real Text Pro Google Fonts →

heading
FF Real Headline Pro
FF Real Headline Pro Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Haiku's actual button styles.

Input

• background: #FFFFFF
• textColor: #000000
• borderColor: #767676
• borderRadius: 5px
• shadow: none

Button Primary

• background: #FFFFFF
• textColor: #000000
• borderColor: #000000
• borderRadius: 5px
• shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: teams and collaborators

Haiku Brand in the Wild

Image: mmm-online.com
Source: mmm-online.com

Image: sightline.org
Source: sightline.org

Image: cdn.lapa.ninja
Source: lapa.ninja

Image: moreart4all.wordpress.com
Source: moreart4all.wordpress.com

Image: preview.redd.it
Source: reddit.com

Image: cms-assets.tutsplus.com
Source: webdesign.tutsplus.com

Frequently Asked Questions

• What is Haiku's primary brand color?
  Haiku's primary brand color is #FF0000. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Haiku use?
  Haiku uses FF Real Text Pro for body text and FF Real Headline Pro for headings. Fonts were detected on https://www.haikuforteams.com/ as part of their live design system.

• Does Haiku use a light or dark theme?
  Haiku's primary site uses a dark color scheme, with a background of #000000.

• Where can I find Haiku's logo?
  Haiku's logo is available directly on their site (https://www.haikuforteams.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.haikuforteams.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Haiku.

Methodology

Brand data on this page was extracted from https://www.haikuforteams.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Haiku.