llms.txt

Hadrian Brand Identity

A complete profile of Hadrian's visual system — colors, typography, components, and personality — extracted from https://www.hadrian.co/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #F3A000
Accent #002548
Body Font Soehne
Heading Font Soehne Breit

Color Palette

Typography

Visual Assets

Brand Personality

Tone: modern · Energy: medium · Audience: manufacturing and production professionals

Hadrian Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {
 "family": "Soehne Mono",
 "role": "monospace"
 },
 {
 "family": "Soehne",
 "role": "body"
 },
 {
 "family": "Soehne Breit",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#F3A000",
 "secondary": "#9CA3AF",
 "accent": "#002548",
 "background": "#002548",
 "textPrimary": "#002548",
 "link": "#002548"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Soehne",
 "heading": "Soehne Breit"
 },
 "fontStacks": {
 "heading": [
 "Soehne"
 ],
 "body": [
 "Soehne"
 ],
 "paragraph": [
 "Soehne"
 ]
 },
 "fontSizes": {
 "h1": "72px",
 "h2": "64px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {},
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22174%22%20height%3D%2229%22%20viewBox%3D%220%200%20174%2029%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22w-%5B130px%5D%20md%3Aw-%5B175px%5D%20h-auto%20text-white%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M18.2633%204.20833e-07H24.0369V28.2001H18.2633V16.2209H5.77359V28.2001H3.78244e-05V4.20833e-07H5.77359V11.2329H18.2633V4.20833e-07ZM37.3624%204.20833e-07H43.9608L54.526%2028.2001H48.6739L46.4352%2022.1516H34.8095L32.5708%2028.2001H26.8365L37.3624%204.20833e-07ZM40.5831%206.40197L36.6162%2017.2421H44.5892L40.5831%206.40197ZM57.3029%2028.2001V4.20833e-07H67.0041C69.9628%204.20833e-07%2072.5027%200.576047%2074.6236%201.72814C76.7707%202.88023%2078.4203%204.51673%2079.5723%206.63762C80.7244%208.73234%2081.3005%2011.2198%2081.3005%2014.1C81.3005%2016.9541%2080.7244%2019.4416%2079.5723%2021.5625C78.4203%2023.6834%2076.7707%2025.3198%2074.6236%2026.4719C72.5027%2027.624%2069.9628%2028.2001%2067.0041%2028.2001H57.3029ZM62.9587%2023.2513H67.0041C68.8369%2023.2513%2070.3818%2022.8717%2071.6386%2022.1123C72.9216%2021.353%2073.9035%2020.2925%2074.5843%2018.931C75.2651%2017.5432%2075.6055%2015.9329%2075.6055%2014.1C75.6055%2012.241%2075.2651%2010.6307%2074.5843%209.26911C73.9035%207.88136%2072.9216%206.82091%2071.6386%206.08776C70.3556%205.32843%2068.7977%204.94876%2066.9648%204.94876H62.9587V23.2513ZM90.654%2017.7134V28.2001H84.8804V4.20833e-07H96.4275C99.6743%204.20833e-07%20102.24%200.759334%20104.126%202.278C106.011%203.77049%20106.953%205.96993%20106.953%208.87635C106.953%2011.0234%20106.404%2012.8039%20105.304%2014.2179C104.204%2015.6056%20102.659%2016.5875%20100.669%2017.1636L107.7%2028.2001H101.101L94.5816%2017.7134H90.654ZM90.654%2012.8825H96.1133C97.8153%2012.8825%2099.0852%2012.5421%2099.9231%2011.8613C100.787%2011.1544%20101.219%2010.1725%20101.219%208.91563C101.219%207.63261%20100.787%206.65072%2099.9231%205.96993C99.0852%205.26297%2097.8153%204.90948%2096.1133%204.90948H90.654V12.8825ZM116.582%204.20833e-07V28.2001H110.809V4.20833e-07H116.582ZM129.876%204.20833e-07H136.474L147.039%2028.2001H141.187L138.948%2022.1516H127.323L125.084%2028.2001H119.35L129.876%204.20833e-07ZM133.096%206.40197L129.129%2017.2421H137.102L133.096%206.40197ZM173.578%204.20833e-07V28.2001H168.551L155.354%208.75852V28.2001H149.816V4.20833e-07H155.668L168.04%2018.4989V4.20833e-07H173.578Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
 "favicon": "https://www.hadrian.co/favicon.png",
 "ogImage": "https://www.hadrian.co/social.webp",
 "logoHref": "/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.",
 "confidence": 0.95,
 "source": "llm"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "manufacturing and production professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, which are strong indicators of the primary brand logo.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false
 }
 }
}