haddock Brand: Colors, Fonts, Logo & Visual Identity
haddock Brand Identity
A complete profile of haddock's visual system — colors, typography, components, and personality — extracted from https://haddock.app. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://haddock.app.
| Color | Hex | RGB |
|---|---|---|
| primary | #7A7D9C | rgb(122, 125, 156) |
| secondary | #3898EC | rgb(56, 152, 236) |
| accent | #3528FF | rgb(53, 40, 255) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #222222 | rgb(34, 34, 34) |
| link | #3528FF | rgb(53, 40, 255) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Google Fonts Link |
|---|---|---|
| primary | Open Sans | Open Sans → |
| heading | Roobert | Roobert → |
Visual Assets
UI Components
Live previews rendered using haddock's actual button styles.
Button Primary
- Background: #3528FF
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Button Secondary
- Background: #000000
- Text Color: #FFFFFF
- Border Radius: 8px
- Shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: restaurant managers and owners
Frequently Asked Questions
What is haddock's primary brand color?
haddock's primary brand color is #7A7D9C. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does haddock use?
haddock uses #3528FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does haddock use?
haddock uses Open Sans for body text and Roobert for headings. Fonts were detected on https://haddock.app as part of their live design system.
Does haddock use a light or dark theme?
haddock's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find haddock's logo?
haddock's logo is available directly on their site (https://haddock.app). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://haddock.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.