# HABIT Brand Identity

A complete profile of **HABIT**'s visual system — colors, typography, components, and personality — extracted from [habitrobotics.com](https://habitrobotics.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://habitrobotics.com.

- **primary:**  #3898EC  
- **secondary:** #146EF5  
- **accent:** #0082F3  
- **background:** #FFFFFF  
- **textPrimary:** #161616  
- **link:** #0082F3

## Typography

Each font links to its Google Fonts page where available.

- **primary:** Inter Tight  
- **heading:** Inter Tight

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using HABIT's actual button styles.

- **Button Primary:**  
  - background: #161616  
  - textColor: #FFFFFF  
  - borderRadius: 0px  
  - shadow: none

- **Button Secondary:**  
  - background: #FFFFFF  
  - textColor: #161616  
  - borderRadius: 0px  
  - shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** tech-savvy professionals

## HABIT Brand in the Wild

Source: [habitrobotics.com](https://www.habitrobotics.com/careers)

Source: [adsoftheworld.com](https://www.adsoftheworld.com/campaigns/out-of-this-world-flavor)

## Frequently Asked Questions

- **What is HABIT's primary brand color?**  
  HABIT's primary brand color is #3898EC. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does HABIT use?**  
  HABIT uses #0082F3 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does HABIT use?**  
  HABIT uses Inter Tight as the primary typeface across body and headings.

- **Does HABIT use a light or dark theme?**  
  HABIT's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find HABIT's logo?**  
  HABIT's logo is available directly on their site (https://habitrobotics.com). The current logo URL is included in the machine-readable JSON profile linked above.

## Methodology

Brand data on this page was extracted from [habitrobotics.com](https://habitrobotics.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

**Machine-Readable Profile:**  
Direct endpoints for agents, designers, and tooling. No login or auth required.