Gusto Brand Identity

A complete profile of Gusto's visual system — colors, typography, components, and personality — extracted from https://gusto.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://gusto.com.

• Primary: #0A8080
• Secondary: #C53336
• Accent: #0A8080
• Background: #FFFFFF
• Text Primary: #1C1C1C
• Link: #005C5C

Typography

Each font links to its Google Fonts page where available.

• Primary: Roboto (Google Fonts →)
• Heading: Roboto (Google Fonts →)

Visual Assets

• Logo

• Favicon

• Social Card

UI Components

Button Primary

• Background: #0A8080
• Text Color: #FFFFFF
• Border Radius: 8px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #0A8080
• Border Color: #0A8080
• Border Radius: 8px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses seeking HR solutions

Gusto Brand in the Wild

Image: miro.medium.com
Source: engineering.gusto.com

Image: res.cloudinary.com
Source: gusto.com

Image: res.cloudinary.com
Source: gusto.com

Frequently Asked Questions

• What is Gusto's primary brand color?
  Gusto's primary brand color is #0A8080. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Gusto use?
  Gusto uses Roboto as the primary typeface across body and headings.

• Does Gusto use a light or dark theme?
  Gusto's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Gusto's logo?
  Gusto's logo is available directly on their site (https://gusto.com).

• How was this brand profile generated?
  This profile was extracted from https://gusto.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gusto.

Methodology

Brand data on this page was extracted from https://gusto.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.