# GuruHotel Brand Identity

A complete profile of **GuruHotel**'s visual system — colors, typography, components, and personality — extracted from [https://guruhotel.com](https://guruhotel.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://guruhotel.com.

**primary**  
`#08122D`

**secondary**  
`#0F172A`

**accent**  
`#FFAA00`

**background**  
`#020617`

**textPrimary**  
`#020617`

**link**  
`#020617`

## Typography

Each font links to its Google Fonts page where available.

**primary**  
DM Sans  
[DM Sans Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

**heading**  
DM Sans  
[DM Sans Google Fonts →](https://fonts.google.com/specimen/DM+Sans)

## UI Components

Live previews rendered using GuruHotel's actual button styles.

**Button Primary**  
- background: `#FFAA00`  
- textColor: `#422006`  
- borderRadius: `14px`  
- shadow: `none`

**Button Secondary**  
- background: `transparent`  
- textColor: `#F1F5F9`  
- borderColor: `#334155`  
- borderRadius: `14px`  
- shadow: `none`

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** hoteliers and hospitality businesses

## GuruHotel Brand in the Wild

Image: [guruhotel.com](https://guruhotel.com/images/properties-images/demo.png)  
Source: [guruhotel.com](https://guruhotel.com/)

Image: [guruhotel.com](https://guruhotel.com/images/properties-images/oceandreamcancun.jpeg)  
Source: [guruhotel.com](https://guruhotel.com/)

Image: [manager.guruhotel.com](https://manager.guruhotel.com/open-graph.jpg)  
Source: [manager.guruhotel.com](https://manager.guruhotel.com/)

Image: [community.guruhotel.com](https://community.guruhotel.com/wp-content/uploads/2020/07/rsz_21250-1024x711.jpg)  
Source: [community.guruhotel.com](https://community.guruhotel.com/en/booking-com-will-stop-offering-suite-booking-technology/)

Image: [guruhotel.com](https://guruhotel.com/images/properties-logos/ojoazul.png)  
Source: [guruhotel.com](https://guruhotel.com/es)

Image: [community.guruhotel.com](https://community.guruhotel.com/wp-content/uploads/2020/08/1822-1024x683.jpg)  
Source: [community.guruhotel.com](https://community.guruhotel.com/en/how-to-take-the-best-pictures-of-your-hotel-according-to-expedia/)

## Frequently Asked Questions

**What is GuruHotel's primary brand color?**  
GuruHotel's primary brand color is `#08122D`. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does GuruHotel use?**  
GuruHotel uses `#FFAA00` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does GuruHotel use?**  
GuruHotel uses DM Sans as the primary typeface across body and headings.

**Does GuruHotel use a light or dark theme?**  
GuruHotel's primary site uses a dark color scheme, with a background of `#020617`.

**Where can I find GuruHotel's logo?**  
GuruHotel's logo is available directly on their site (https://guruhotel.com). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://guruhotel.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GuruHotel.

## Methodology

Brand data on this page was extracted from [https://guruhotel.com](https://guruhotel.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.