llms.txt

Guru Brand Identity

A complete profile of Guru's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#242C38
Accent	#56D886
Body Font	Poppins
Heading Font	Poppins

Color Palette

primary: #242C38
secondary: #D8FBDE
accent: #56D886
background: #FFFFFF
textPrimary: #090B0E
link: #56D886

Typography

primary: Poppins — Google Fonts
heading: Poppins — Google Fonts

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

buttonPrimary: background=#56D886, textColor=#090B0E, borderRadius=144px, shadow=rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px
buttonSecondary: background=#090B0E, textColor=#C0C5CC, borderRadius=144px, shadow=rgba(9, 11, 14, 0) 0px 0px 0px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: enterprise businesses

Guru Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Why does Guru torture me with these red dots?
- Image:
- Source: Community
Guru
- Image:
- Source: Guru Blog
Spot Guru in the wild and win prizes!
- Image:
- Source: Community
How Guru helped accelerate onboarding for your teams?
- Image:
- Source: Community

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#242C38",
  "secondary": "#D8FBDE",
  "accent": "#56D886",
  "background": "#FFFFFF",
  "textPrimary": "#090B0E",
  "link": "#56D886"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Poppins"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "97.2px",
   "h2": "97.2px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#56D886",
   "textColor": "#090B0E",
   "borderRadius": "144px",
   "borderRadiusCorners": {
    "topLeft": "144px",
    "topRight": "144px",
    "bottomRight": "144px",
    "bottomLeft": "144px"
   },
   "shadow": "rgba(9, 11, 14, 0.16) 0px 4.5px 9px 0px"
  },
  "buttonSecondary": {
   "background": "#090B0E",
   "textColor": "#C0C5CC",
   "borderRadius": "144px",
   "borderRadiusCorners": {
    "topLeft": "144px",
    "topRight": "144px",
    "bottomRight": "144px",
    "bottomLeft": "144px"
   },
   "shadow": "rgba(9, 11, 14, 0) 0px 0px 0px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/5ef1f340d1a59cdf49926d8e_Guru%20logo.svg",
  "favicon": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6216a216ddeacc2132e5b448_Guru_G_Black%20332.png",
  "ogImage": "https://cdn.prod.website-files.com/5d8d029013ffd80bbb91320d/6931c149b46c659b76ebbde5_OG_Nov-2025%402x.avif",
  "logoHref": "/?r=0",
  "logoAlt": "Guru Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "enterprise businesses"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}