Gumloop Brand Identity

A complete profile of Gumloop's visual system — colors, typography, components, and personality — extracted from https://www.gumloop.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.gumloop.com/.

• primary: #697282 (rgb(105, 114, 130))
• secondary: #E6FCF0 (rgb(230, 252, 240))
• accent: #18191B (rgb(24, 25, 27))
• background: #FFFFFF (rgb(255, 255, 255))
• textPrimary: #030712 (rgb(3, 7, 18))
• link: #030712 (rgb(3, 7, 18))

Typography

Each font links to its Google Fonts page where available.

• primary: GeistSans Google Fonts →
• heading: GeistSans Google Fonts →
• Gellix: Not found on Google Fonts?

Visual Assets

%20!important%3B%20stroke-width%3A%201.7px%20!important%3B%22%3E...%3C%2Fg%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

UI Components

Live previews rendered using Gumloop's actual button styles.

• Button Primary

  • background: #18191B
  • textColor: #FFFFFF
  • borderRadius: 10px
  • shadow: none

• Button Secondary

  • background: #FCFCFC
  • textColor: #030712
  • borderColor: #EDEEF1
  • borderRadius: 10px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech-savvy professionals

Gumloop Brand in the Wild

Image: mintcdn.com

Source: docs.gumloop.com

Image: gumloop.com

Source: gumloop.com

Image: cdn.prod.website-files.com

Source: gumloop.com

Frequently Asked Questions

1. What is Gumloop's primary brand color? Gumloop's primary brand color is #697282. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Gumloop use? Gumloop uses #18191B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Gumloop use? Gumloop uses GeistSans as the primary typeface across body and headings.
4. Does Gumloop use a light or dark theme? Gumloop's primary site uses a light color scheme, with a background of #FFFFFF.
5. Where can I find Gumloop's logo? Gumloop's logo is available directly on their site (https://www.gumloop.com/). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated? This profile was extracted from https://www.gumloop.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gumloop.