# Guilded Brand Identity

A complete profile of **Guilded**'s visual system — colors, typography, components, and personality — extracted from [http://www.guilded.gg](http://www.guilded.gg/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.guilded.gg.

- **Primary**: #337AB7 (rgb(51, 122, 183))
- **Secondary**: #8A6D3B (rgb(138, 109, 59))
- **Accent**: #3C763D (rgb(60, 118, 61))
- **Background**: #1E2025 (rgb(30, 32, 37))
- **Text Primary**: #1E2025 (rgb(30, 32, 37))
- **Link**: #3C763D (rgb(60, 118, 61))

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Builder Sans [Google Fonts →](https://fonts.google.com/specimen/Builder+Sans)
- **Heading**: Builder Sans [Google Fonts →](https://fonts.google.com/specimen/Builder+Sans)  
  (Suites include: Builder Sans, Arial, sans-serif)

## Visual Assets

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: unknown

## Guilded Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/4421595350679)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/4421594883735-Chat-Send-Edit-and-Delete-Messages)

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/19036158123671)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/19036199206679-Blogs)

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/4421804923287)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/360061753854-Subscribing-to-a-server)

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/19036416406039)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/19036199206679-Blogs)

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/8229917635351)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/8230079752087-Aggregate-calendar)

Image: [support.guilded.gg](https://support.guilded.gg/hc/article_attachments/32149452198423)  
Source: [support.guilded.gg](https://support.guilded.gg/hc/en-us/articles/4422533203991-Create-a-blog-channel)

## Frequently Asked Questions

1. **What is Guilded's primary brand color?**  
   Guilded's primary brand color is #337AB7. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Guilded use?**  
   Guilded uses #3C763D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Guilded use?**  
   Guilded uses Builder Sans as the primary typeface across body and headings.

4. **Does Guilded use a light or dark theme?**  
   Guilded's primary site uses a dark color scheme, with a background of #1E2025.

5. **How was this brand profile generated?**  
   This profile was extracted from http://www.guilded.gg using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guilded.

## Methodology

Brand data on this page was extracted from [http://www.guilded.gg](http://www.guilded.gg/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Guilded.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

### JSON Endpoint
[GET /branding/guilded.json](/content/branding/guilded.json)

### Example JSON Output
```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Builder Sans",
      "count": 4
    },
    {
      "family": "Arial",
      "count": 4
    },
    {
      "family": "sans-serif",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#337AB7",
    "secondary": "#8A6D3B",
    "accent": "#3C763D",
    "background": "#1E2025",
    "textPrimary": "#1E2025",
    "link": "#3C763D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Builder Sans",
      "heading": "Builder Sans"
    },
    "fontStacks": {
      "body": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ],
      "heading": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "data:image/png;base64,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",  
    "ogImage": "https://www.guilded.gg/asset/OpenGraph/GuildedLarge.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```