Guilded Brand: Colors, Fonts, Logo & Visual Identity

Guilded Brand Identity

A complete profile of Guilded's visual system — colors, typography, components, and personality — extracted from http://www.guilded.gg. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.guilded.gg.

Primary: #337AB7 (rgb(51, 122, 183))
Secondary: #8A6D3B (rgb(138, 109, 59))
Accent: #3C763D (rgb(60, 118, 61))
Background: #1E2025 (rgb(30, 32, 37))
Text Primary: #1E2025 (rgb(30, 32, 37))
Link: #3C763D (rgb(60, 118, 61))

Typography

Each font links to its Google Fonts page where available.

Primary: Builder Sans Google Fonts →
Heading: Builder Sans Google Fonts →
(Suites include: Builder Sans, Arial, sans-serif)

Visual Assets

Brand Personality

Tone: professional
Energy: medium
Audience: unknown

Guilded Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: support.guilded.gg
Source: support.guilded.gg

Frequently Asked Questions

What is Guilded's primary brand color?
Guilded's primary brand color is #337AB7. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Guilded use?
Guilded uses #3C763D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Guilded use?
Guilded uses Builder Sans as the primary typeface across body and headings.
Does Guilded use a light or dark theme?
Guilded's primary site uses a dark color scheme, with a background of #1E2025.
How was this brand profile generated?
This profile was extracted from http://www.guilded.gg using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guilded.

Methodology

Brand data on this page was extracted from http://www.guilded.gg on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Guilded.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Endpoint

GET /branding/guilded.json

Example JSON Output

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Builder Sans",
      "count": 4
    },
    {
      "family": "Arial",
      "count": 4
    },
    {
      "family": "sans-serif",
      "count": 4
    }
  ],
  "colors": {
    "primary": "#337AB7",
    "secondary": "#8A6D3B",
    "accent": "#3C763D",
    "background": "#1E2025",
    "textPrimary": "#1E2025",
    "link": "#3C763D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Builder Sans",
      "heading": "Builder Sans"
    },
    "fontStacks": {
      "body": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ],
      "heading": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Builder Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "data:image/png;base64,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",  
    "ogImage": "https://www.guilded.gg/asset/OpenGraph/GuildedLarge.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}