llms.txt

Guild Brand Identity

A complete profile of Guild's visual system — colors, typography, components, and personality — extracted from https://guild.xyz. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #4847B8
Accent #4847B8
Body Font Inter Variable
Heading Font Inter Variable

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: community managers and developers

Guild Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter Variable",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#4847B8",
  "accent": "#4847B8",
  "background": "#0E0E0E",
  "textPrimary": "#F4F4F5",
  "link": "#6A72DF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter Variable",
   "heading": "Inter Variable"
  },
  "fontStacks": {
   "heading": [
    "dystopian",
    "dystopian Fallback",
    "sans-serif"
   ],
   "body": [
    "Inter Variable",
    "sans-serif"
   ],
   "paragraph": [
    "Inter Variable",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "16px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#4847B8",
   "textColor": "#F4F4F5",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#262626",
   "textColor": "#F4F4F5",
   "borderColor": "#3E3E3E",
   "borderRadius": "24px",
   "borderRadiusCorners": {
    "topLeft": "24px",
    "topRight": "24px",
    "bottomRight": "24px",
    "bottomLeft": "24px"
   },
   "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 12px 0px inset, rgba(0, 0, 0, 0.16) 2px 4px 10px 0px, rgba(255, 255, 255, 0.6) 0px 0px 2px 0px inset"
  }
 },
 "images": {
  "favicon": "https://guild.xyz/guild-icon.png",
  "ogImage": "https://guild.xyz/landing/cta-banner.png"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": -1,
  "reasoning": "No candidate clearly represents the brand 'Guild' as the main logo. The heuristic suggestion was incorrect as it pointed to a logo with 'Utexo' alt text, which does not match the brand name.",
  "confidence": 0.2,
  "rejected": true,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get early access",
   "reasoning": "Button #2 has a vibrant blue background (#4847B8), which matches the brand color and is action-oriented with the text 'Get early access'. This makes it the primary CTA."
  },
  "secondary": {
   "index": 0,
   "text": "Start Building",
   "reasoning": "Button #0 has a different dark background color (#262626) and the text 'Start Building', which is suitable for a secondary action."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "community managers and developers"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": -1,
    "selectedLogoReasoning": "No candidate clearly represents the brand 'Guild' as the main logo. The heuristic suggestion was incorrect as it pointed to a logo with 'Utexo' alt text, which does not match the brand name.",
    "confidence": 0.2
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}