Guild Brand Identity

A complete profile of Guild's visual system — colors, typography, components, and personality — extracted from https://guild.xyz. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://guild.xyz.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Guild's actual button styles.

Button Primary

• Background: #4847B8
• Text Color: #F4F4F5
• Border Radius: 12px
• Shadow: none

Button Secondary

• Background: #262626
• Text Color: #F4F4F5
• Border Color: #3E3E3E
• Border Radius: 24px
• Shadow: rgba(255, 255, 255, 0.25) 0px 0px 12px 0px inset, rgba(0, 0, 0, 0.16) 2px 4px 10px 0px, rgba(255, 255, 255, 0.6) 0px 0px 2px 0px inset

Brand Personality

• Tone: modern
• Energy: medium
• Audience: community managers and developers

Guild Brand in the Wild

Image: bucket.guild.xyz
Source: guild.xyz

Frequently Asked Questions

1. What is Guild's primary brand color?
   Guild's primary brand color is #4847B8. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Guild use?
   Guild uses Inter Variable as the primary typeface across body and headings.

3. Does Guild use a light or dark theme?
   Guild's primary site uses a dark color scheme, with a background of #0E0E0E.

4. How was this brand profile generated?
   This profile was extracted from https://guild.xyz using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guild.

Methodology

Brand data on this page was extracted from https://guild.xyz on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.

This page is published by CharacterQuilt and is not affiliated with or endorsed by Guild.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

JSON Output

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter Variable",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4847B8",
    "accent": "#4847B8",
    "background": "#0E0E0E",
    "textPrimary": "#F4F4F5",
    "link": "#6A72DF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Variable",
      "heading": "Inter Variable"
    },
    "fontStacks": {
      "heading": [
        "dystopian",
        "dystopian Fallback",
        "sans-serif"
      ],
      "body": [
        "Inter Variable",
        "sans-serif"
      ],
      "paragraph": [
        "Inter Variable",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4847B8",
      "textColor": "#F4F4F5",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#262626",
      "textColor": "#F4F4F5",
      "borderColor": "#3E3E3E",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 0px 12px 0px inset, rgba(0, 0, 0, 0.16) 2px 4px 10px 0px, rgba(255, 255, 255, 0.6) 0px 0px 2px 0px inset"
    }
  },
  "images": {
    "favicon": "https://guild.xyz/guild-icon.png",
    "ogImage": "https://guild.xyz/landing/cta-banner.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "community managers and developers"
  }
}