# Guide Labs Brand Identity

A complete profile of **Guide Labs**'s visual system — colors, typography, components, and personality — extracted from [https://www.guidelabs.ai/](https://www.guidelabs.ai/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://www.guidelabs.ai/.

**primary**  
#6A5AFB  
**rgb(106, 90, 251)**  
**secondary**  
#E65100  
**rgb(230, 81, 0)**  
**accent**  
#6A5AFB  
**rgb(106, 90, 251)**  
**background**  
#FAF8FE  
**rgb(250, 248, 254)**  
**textPrimary**  
#000000  
**rgb(0, 0, 0)**  
**link**  
#5342E5  
**rgb(83, 66, 229)**

## Typography
Each font links to its Google Fonts page where available.

**primary**  
Lato  
[Lato Google Fonts →](https://fonts.google.com/specimen/Lato)  
**heading**  
Satoshi  
[Satoshi Google Fonts →](https://fonts.google.com/specimen/Satoshi)

```plaintext
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Guide Labs's actual button styles.

**Button Primary**
- background: #6A5AFB  
- textColor: #FFFFFF  
- borderRadius: 33554400px  
- shadow: none

**Button Secondary**
- background: #000000  
- textColor: #000000  
- borderRadius: 0px  
- shadow: none

## Brand Personality
**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Guide Labs Brand in the Wild

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/iguide.DSXLufRx_2hMpKr.webp)
Source: [guidelabs.ai](https://www.guidelabs.ai/post/scaling-interpretable-models-8b/)

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/steering3.ZMTRJy7u_ZpruEo.png)
Source: [guidelabs.ai](https://www.guidelabs.ai/blog/)

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/flops_vs_avg_relative.CF9L0IPB_Zkou76.webp)
Source: [guidelabs.ai](https://www.guidelabs.ai/post/steerling-8b-base-model-release/)

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/thumbnail.d62I7BiM_Z11Udn8.png)
Source: [guidelabs.ai](https://www.guidelabs.ai/blog/)

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/entire_pipeline_process.C1byG2Ts_ZmMzI4.webp)
Source: [guidelabs.ai](https://www.guidelabs.ai/post/atlas-concept-annotated-pretraining-release/)

Image: [guidelabs.ai](https://www.guidelabs.ai/_astro/thumbnail.D5pzYqhx_29XJiL.png)
Source: [guidelabs.ai](https://www.guidelabs.ai/blog/)

## Frequently Asked Questions

**What is Guide Labs's primary brand color?**  
Guide Labs's primary brand color is #6A5AFB. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Guide Labs use?**  
Guide Labs uses Lato for body text and Satoshi for headings. Fonts were detected on https://www.guidelabs.ai/ as part of their live design system.

**Does Guide Labs use a light or dark theme?**  
Guide Labs's primary site uses a light color scheme, with a background of #FAF8FE.

**Where can I find Guide Labs's logo?**  
Guide Labs's logo is available directly on their site (https://www.guidelabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.guidelabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guide Labs.

## Methodology
Brand data on this page was extracted from [https://www.guidelabs.ai/](https://www.guidelabs.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.