Guide Labs Brand: Colors, Fonts, Logo & Visual Identity
Guide Labs Brand Identity
A complete profile of Guide Labs's visual system — colors, typography, components, and personality — extracted from https://www.guidelabs.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.guidelabs.ai/.
primary
#6A5AFB
rgb(106, 90, 251)
secondary
#E65100
rgb(230, 81, 0)
accent
#6A5AFB
rgb(106, 90, 251)
background
#FAF8FE
rgb(250, 248, 254)
textPrimary
#000000
rgb(0, 0, 0)
link
#5342E5
rgb(83, 66, 229)
Typography
Each font links to its Google Fonts page where available.
primary
Lato
Lato Google Fonts →
heading
Satoshi
Satoshi Google Fonts →
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Guide Labs's actual button styles.
Button Primary
- background: #6A5AFB
- textColor: #FFFFFF
- borderRadius: 33554400px
- shadow: none
Button Secondary
- background: #000000
- textColor: #000000
- borderRadius: 0px
- shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy professionals
Guide Labs Brand in the Wild
Image: guidelabs.ai Source: guidelabs.ai
Image: guidelabs.ai Source: guidelabs.ai
Image: guidelabs.ai Source: guidelabs.ai
Image: guidelabs.ai Source: guidelabs.ai
Image: guidelabs.ai Source: guidelabs.ai
Image: guidelabs.ai Source: guidelabs.ai
Frequently Asked Questions
What is Guide Labs's primary brand color?
Guide Labs's primary brand color is #6A5AFB. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Guide Labs use?
Guide Labs uses Lato for body text and Satoshi for headings. Fonts were detected on https://www.guidelabs.ai/ as part of their live design system.
Does Guide Labs use a light or dark theme?
Guide Labs's primary site uses a light color scheme, with a background of #FAF8FE.
Where can I find Guide Labs's logo?
Guide Labs's logo is available directly on their site (https://www.guidelabs.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.guidelabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guide Labs.
Methodology
Brand data on this page was extracted from https://www.guidelabs.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.