# Guac Brand Identity

A complete profile of **Guac**'s visual system — colors, typography, components, and personality — extracted from [https://www.guac-ai.com/](https://www.guac-ai.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.guac-ai.com/.  
**primary**  
`#22B059`  
**secondary**  
`#76BB8F`  
**accent**  
`#22B059`  
**background**  
`#FFFFFF`  
**textPrimary**  
`#121212`  
**link**  
`#9CA3AF`

## Typography

Each font links to its Google Fonts page where available.  
**primary**: Inter  
**heading**: Inter  
**Font links**:  
[Inter Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M9.05524%2028.9645C4.06246%2028.9645%200%2024.9062%200%2019.9185H5.4263C5.4263%2021.9171%207.05357%2023.5427%209.0542%2023.5427C11.0548%2023.5427%2012.6821%2021.9171%2012.6821%2019.9185H18.1084C18.1084%2024.9062%2014.0459%2028.9645%209.05316%2028.9645H9.05524Z%22%20fill%3D%22%2322B059%22%20style%3D%22fill%3A%20rgb(34%2C%20176%2C%2089)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M27.5958%2018.737H32.0162C32.2147%2019.6797%2032.7865%2020.424%2034.3998%2020.424C36.3612%2020.424%2037.1566%2019.3082%2037.1566%2017.6952V15.7106C36.4856%2016.9508%2035.0708%2018.0918%2033.1346%2018.0918C30.1051%2018.0918%2027.6223%2015.8587%2027.6223%2011.8659V11.6675C27.6223%207.84791%2030.0813%205.4165%2033.1346%205.4165C35.1952%205.4165%2036.4128%206.28515%2037.1566%207.59935V5.76422H41.6008V17.6462C41.6008%2021.5161%2039.0426%2023.5496%2034.3998%2023.5496C29.757%2023.5496%2027.9439%2021.6893%2027.5958%2018.737ZM37.2797%2011.8407V11.6675C37.2797%209.88135%2036.3612%208.74035%2034.7214%208.74035C33.0816%208.74035%2032.1631%209.90647%2032.1631%2011.6927V11.891C32.1631%2013.6772%2033.1068%2014.8182%2034.6963%2014.8182C36.2858%2014.8182%2037.2784%2013.6772%2037.2784%2011.8421L37.2797%2011.8407Z%22%20fill%3D%22%23121212%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M42.8919%2014.2217V5.7627H47.3362V13.5025C47.3362%2014.9661%2047.9066%2015.6853%2049.1732%2015.6853C50.5139%2015.6853%2051.3834%2014.892%2051.3834%2013.2288V5.7627H55.8276V18.7368H51.3834V16.7271C50.6886%2018.0665%2049.422%2019.0343%2047.2608%2019.0343C44.7528%2019.0343%2042.8906%2017.4966%2042.8906%2014.2217H42.8919Z%22%20fill%3D%22%23121212%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.7383%2015.1392C56.7383%2012.0877%2059.3204%2010.8978%2063.6415%2010.8978H64.883V10.6003C64.883%209.36018%2064.5852%208.54178%2063.1691%208.54178C61.9528%208.54178%2061.5055%209.26102%2061.4062%2010.0794H57.2346C57.4331%206.9539%2059.8921%205.41626%2063.443%205.41626C66.9939%205.41626%2069.3034%206.87986%2069.3034%2010.328V18.7368H64.9822V17.2229C64.3615%2018.1656%2063.2194%2019.0342%2061.1336%2019.0342C58.7989%2019.0342%2056.7383%2017.8932%2056.7383%2015.1392ZM64.883%2014.1965V13.4033H63.7157C61.9276%2013.4033%2061.1336%2013.751%2061.1336%2014.8166C61.1336%2015.561%2061.6299%2016.0317%2062.6728%2016.0317C63.9393%2016.0317%2064.883%2015.3124%2064.883%2014.1965Z%22%20fill%3D%22%23121212%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M70.2949%2012.4104V12.2121C70.2949%207.89536%2073.3985%205.41504%2077.2233%205.41504C80.4023%205.41504%2083.3325%206.8046%2083.58%2010.7485H79.4084C79.2099%209.53349%2078.6143%208.86316%2077.3226%208.86316C75.7582%208.86316%2074.8397%209.97904%2074.8397%2012.1619V12.3602C74.8397%2014.6171%2075.7093%2015.7832%2077.398%2015.7832C78.6394%2015.7832%2079.509%2015.0388%2079.6572%2013.6255H83.6554C83.531%2016.9004%2081.3208%2019.033%2077.1254%2019.033C73.2516%2019.033%2070.2962%2016.7761%2070.2962%2012.4104H70.2949Z%22%20fill%3D%22%23121212%22%20style%3D%22fill%3A%20rgb(18%2C%2018%2C%2018)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Guac's actual button styles.

**Button Primary**  
background: `#22B059`, textColor: `#FFFFFF`, borderRadius: `58px`, shadow: `none`

**Button Secondary**  
background: `#F0F0F0`, textColor: `#000000`, borderRadius: `9999px`, shadow: `none`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** business professionals

## Guac Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [guac.com](https://www.guac.com/products/production-planning/hero-alt-optimized.png)
Source: [guac-ai.com](http://www.guac-ai.com/)

Image: [guac.com](https://www.guac.com/opengraph-image.png)
Source: [guac-ai.com](http://www.guac-ai.com/)

Image: [guac.com](https://www.guac.com/products/shared/devices/zebra-mobile.png)
Source: [guac-ai.com](http://www.guac-ai.com/)

Image: [guac.com](https://www.guac.com/_next/image?url=%2Fproducts%2Fdc-buyer-ordering%2Fai-on-hand.png&w=3840&q=75)
Source: [guac-ai.com](https://www.guac-ai.com/product/dc-buyer-ordering)

Image: [guac.com](https://www.guac.com/forecasting/forecasts.png)
Source: [guac-ai.com](http://www.guac-ai.com/)

Image: [guac.com](https://www.guac.com/products/store-ordering-inventory/hero-optimized.png)
Source: [guac-ai.com](http://www.guac-ai.com/)

## Frequently Asked Questions

**What is Guac's primary brand color?**  
Guac's primary brand color is `#22B059`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Guac use?**  
Guac uses **Inter** as the primary typeface across body and headings.

**Does Guac use a light or dark theme?**  
Guac's primary site uses a light color scheme, with a background of `#FFFFFF`.

**Where can I find Guac's logo?**  
Guac's logo is available directly on their site ([https://www.guac-ai.com/](https://www.guac-ai.com/)). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://www.guac-ai.com/](https://www.guac-ai.com/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Guac.