GrubMarket Brand Identity

A complete profile of GrubMarket's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #14864F
• secondary: #6C757D
• accent: #0D6EFD
• background: #FFFFFF
• textPrimary: #0D6EFD
• link: #0D6EFD

Typography

• primary: Museo Sans Rounded — Google Fonts
• heading: Patua One — Google Fonts

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#14864F, borderColor=#14864F, borderRadius=5px, shadow=none
• buttonSecondary: background=transparent, textColor=#14864F, borderColor=#14864F, borderRadius=5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for wholesale food solutions

GrubMarket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• GrubMarket | The Farm Has Never Been Closer
  • Image:
  • Source: Vegan Blueberry Muffins
• World Ocean's Day « GrubMarket Blog
  • Image:
  • Source: World Oceans Day
• GrubMarket | The Farm Has Never Been Closer
  • Image:
  • Source: Rib Eye Steak with Spinach Potatoes
• All About Eggplant! « GrubMarket Blog
  • Image:
  • Source: All About Eggplant
• GrubMarket | The Farm Has Never Been Closer
  • Image:
  • Source: Mashed Avocado Toast with a Hint of Lemon
• The Divine Fruit: Fuyu Persimmons « GrubMarket Blog
  • Image:
  • Source: Fuyu Persimmons

Working with these fonts

Not found on Google Fonts?

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Museo Sans Rounded", "role": "body" },
 { "family": "Patua One", "role": "heading" }
 ],
 "colors": {
 "primary": "#14864F",
 "secondary": "#6C757D",
 "accent": "#0D6EFD",
 "background": "#FFFFFF",
 "textPrimary": "#0D6EFD",
 "link": "#0D6EFD"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Museo Sans Rounded",
 "heading": "Patua One"
 },
 "fontStacks": {
 "heading": ["Patua One"],
 "body": ["Museo Sans Rounded"],
 "paragraph": ["Museo Sans Rounded"]
 },
 "fontSizes": {
 "h1": "50px",
 "h2": "36px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#14864F",
 "borderColor": "#14864F",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "transparent",
 "textColor": "#14864F",
 "borderColor": "#14864F",
 "borderRadius": "5px",
 "borderRadiusCorners": {
 "topLeft": "5px",
 "topRight": "5px",
 "bottomRight": "5px",
 "bottomLeft": "5px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://grubmarket.com/hello/assets/icons/logo_black.svg",
 "favicon": "https://grubmarket.com/hello/favicon.ico",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "businesses looking for wholesale food solutions"
 },
 "designSystem": {
 "framework": "bootstrap",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}