llms.txt

Groww Brand Identity

A complete profile of Groww's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#04B488
Accent	#04B488
Body Font	GrowwSans
Heading Font	Soehne

Color Palette

primary: #04B488
secondary: #291F0E
accent: #04B488
background: #FFFFFF
textPrimary: #44475B
link: #44475B

Typography

primary: GrowwSans — Google Fonts
heading: Soehne — Google Fonts

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

buttonPrimary: background=#04B488, textColor=#FFFFFF, borderRadius=99px, shadow=none
buttonSecondary: background=#FFFFFF, textColor=#44475B, borderRadius=99px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: young investors and traders in India

Groww Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Reasons for Non-allotment of Shares in an IPO
- Image:
- Source: Groww

Working with these fonts

Not found on Google Fonts? Here's a suggested flow:

Open the company's homepage in a browser with DevTools open.
In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
Download the font files locally.
View the page's CSS and copy the matching @font-face declarations.

Only use this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "GrowwSans",
   "role": "body"
  },
  {
   "family": "NotoSans",
   "role": "body"
  },
  {
   "family": "Soehne",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#04B488",
  "secondary": "#291F0E",
  "accent": "#04B488",
  "background": "#FFFFFF",
  "textPrimary": "#44475B",
  "link": "#44475B"
 },
 "typography": {
  "fontFamilies": {
   "primary": "GrowwSans",
   "heading": "Soehne"
  },
  "fontStacks": {
   "heading": [
    "Soehne"
   ],
   "body": [
    "GrowwSans",
    "NotoSans",
    "system-ui"
   ],
   "paragraph": [
    "GrowwSans"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "44px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#04B488",
   "textColor": "#FFFFFF",
   "borderRadius": "99px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#44475B",
   "borderRadius": "99px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://resources.groww.in/web-assets/img/website-logo/groww_logo.webp",
  "favicon": "https://groww.in/favicon32x32-groww.ico",
  "ogImage": "https://groww.in/groww-logo-270.png",
  "logoAlt": "Groww Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "young investors and traders in India"
 },
 "designSystem": {
  "framework": "custom"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}