# GrowthBook Brand Identity

A complete profile of **GrowthBook**'s visual system — colors, typography, components, and personality — extracted from [https://www.growthbook.io](https://www.growthbook.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.growthbook.io.

- primary: #151E3D (rgb(21, 30, 61))
- secondary: #6E56CF (rgb(110, 86, 207))
- accent: #6E56CF (rgb(110, 86, 207))
- background: #FAFAFA (rgb(250, 250, 250))
- textPrimary: #2B2B2B (rgb(43, 43, 43))
- link: #1A1238 (rgb(26, 18, 56))

## Typography

Each font links to its Google Fonts page where available.

- primary: Inter  
- heading: Inter

### Font Links

- Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using GrowthBook's actual button styles.

### Input

- background: transparent
- textColor: #151E3D
- borderColor: #BDBDCE
- borderRadius: 8px
- shadow: none

### Button Primary

- background: #6E56CF
- textColor: #FFFFFF
- borderColor: #6E56CF
- borderRadius: 8px
- shadow: none

### Button Secondary

- background: #151E3D
- textColor: #FFFFFF
- borderRadius: 0px
- shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** product managers, developers, data analysts

## GrowthBook Brand in the Wild

Image: [docs.growthbook.io](https://docs.growthbook.io/assets/images/feature-override-rules-2-170c9baf58cb1e561b90e600c6bfc775.png)

Source: [docs.growthbook.io](https://docs.growthbook.io/features/rules)

Image: [storage.ghost.io](https://storage.ghost.io/c/56/86/568631ed-b78f-4185-b51f-06d1cd93a853/content/images/size/w1200/2024/05/GB-Ghost-Blog-Feature-Thumbnail---May2024---v2.png)

Source: [blog.growthbook.io](https://blog.growthbook.io/)

## Frequently Asked Questions

**What is GrowthBook's primary brand color?**  
GrowthBook's primary brand color is #151E3D. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does GrowthBook use?**  
GrowthBook uses #6E56CF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does GrowthBook use?**  
GrowthBook uses Inter as the primary typeface across body and headings.

**Does GrowthBook use a light or dark theme?**  
GrowthBook's primary site uses a light color scheme, with a background of #FAFAFA.

**Where can I find GrowthBook's logo?**  
GrowthBook's logo is available directly on their site (https://www.growthbook.io). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.growthbook.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.