GrowthBook Brand Identity

A complete profile of GrowthBook's visual system — colors, typography, components, and personality — extracted from https://www.growthbook.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.growthbook.io.

• primary: #151E3D (rgb(21, 30, 61))
• secondary: #6E56CF (rgb(110, 86, 207))
• accent: #6E56CF (rgb(110, 86, 207))
• background: #FAFAFA (rgb(250, 250, 250))
• textPrimary: #2B2B2B (rgb(43, 43, 43))
• link: #1A1238 (rgb(26, 18, 56))

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Font Links

• Inter Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using GrowthBook's actual button styles.

Input

• background: transparent
• textColor: #151E3D
• borderColor: #BDBDCE
• borderRadius: 8px
• shadow: none

Button Primary

• background: #6E56CF
• textColor: #FFFFFF
• borderColor: #6E56CF
• borderRadius: 8px
• shadow: none

Button Secondary

• background: #151E3D
• textColor: #FFFFFF
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: product managers, developers, data analysts

GrowthBook Brand in the Wild

Image: docs.growthbook.io

Source: docs.growthbook.io

Image: storage.ghost.io

Source: blog.growthbook.io

Frequently Asked Questions

What is GrowthBook's primary brand color?
GrowthBook's primary brand color is #151E3D. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does GrowthBook use?
GrowthBook uses #6E56CF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does GrowthBook use?
GrowthBook uses Inter as the primary typeface across body and headings.

Does GrowthBook use a light or dark theme?
GrowthBook's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find GrowthBook's logo?
GrowthBook's logo is available directly on their site (https://www.growthbook.io). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.growthbook.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.