# GroundControl Brand Identity A complete profile of **GroundControl**'s visual system — colors, typography, components, and personality — extracted from [https://rungroundcontrol.com/](https://rungroundcontrol.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://rungroundcontrol.com/ - **primary:** #059669 - rgb(5, 150, 105) - **secondary:** #64748B - rgb(100, 116, 139) - **accent:** #1C1917 - rgb(28, 25, 23) - **background:** #F7F6F2 - rgb(247, 246, 242) - **textPrimary:** #1C1917 - rgb(28, 25, 23) - **link:** #475569 - rgb(71, 85, 105) ## Typography Each font links to its Google Fonts page where available. - **primary:** Inter - **heading:** Inter ## Visual Assets Logo Favicon Social Card ## UI Components Live previews rendered using GroundControl's actual button styles. ### Button Primary - **background:** #1C1917 - **textColor:** #FFFFFF - **borderRadius:** 9999px - **shadow:** none ### Button Secondary - **background:** transparent - **textColor:** #059669 - **borderColor:** #059669 - **borderRadius:** 9999px - **shadow:** none ## Brand Personality - **Tone:** professional - **Energy:** medium - **Audience:** aerospace and quality assurance professionals ## GroundControl Brand in the Wild Image: [gndctl.com](https://gndctl.com/images/website-files/site-preview-og.png) Source: [rungroundcontrol.com](https://rungroundcontrol.com/) Image: [image.mux.com](https://image.mux.com/Ffcd00W01IJA9InfRcFNhCb9c01qlCJCQmGriqWVPBeez4/thumbnail.webp?width=960&height=540&fit_mode=preserve&time=1) Source: [rungroundcontrol.com](https://rungroundcontrol.com/) Image: [image.mux.com](https://image.mux.com/KhCD6gduke6STJNwuFw6ZcmnH39blfNirEEN6goVw5E/thumbnail.webp?width=960&height=540&fit_mode=preserve&time=1) Source: [rungroundcontrol.com](https://rungroundcontrol.com/) Image: [image.mux.com](https://image.mux.com/Jjhw7eqMpadN28u3gprBDhb01er72Qkd02cW3AakOnZkc/thumbnail.webp?width=960&height=540&fit_mode=preserve&time=1) Source: [rungroundcontrol.com](https://rungroundcontrol.com/) Image: [gndctl.com](https://gndctl.com/apple-touch-icon.png) Source: [rungroundcontrol.com](https://rungroundcontrol.com/) Image: [gndctl.com](https://gndctl.com/images/solutions/supplier-quality-overview.png) Source: [gndctl.com](https://gndctl.com/solutions/) ## Frequently Asked Questions **What is GroundControl's primary brand color?** GroundControl's primary brand color is #059669. It anchors the visual identity across their website, product UI, and marketing materials. **What accent color does GroundControl use?** GroundControl uses #1C1917 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. **What font does GroundControl use?** GroundControl uses Inter as the primary typeface across body and headings. **Does GroundControl use a light or dark theme?** GroundControl's primary site uses a light color scheme, with a background of #F7F6F2. **Where can I find GroundControl's logo?** GroundControl's logo is available directly on their site (https://rungroundcontrol.com/). The current logo URL is included in the machine-readable JSON profile linked above. **How was this brand profile generated?** This profile was extracted from https://rungroundcontrol.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by GroundControl. ## Methodology Brand data on this page was extracted from [https://rungroundcontrol.com/](https://rungroundcontrol.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by GroundControl. ## Machine-Readable Profile Direct endpoints for agents, designers, and tooling. No login or auth required. ``` { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#059669", "secondary": "#64748B", "accent": "#1C1917", "background": "#F7F6F2", "textPrimary": "#1C1917", "link": "#475569" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter", "system-ui", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "36px", "h2": "36px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#1C1917", "textColor": "#FFFFFF", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#059669", "borderColor": "#059669", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" } }, "images": { "logo": "https://gndctl.com/FCF%20Final.svg", "favicon": "https://gndctl.com/favicon.png", "ogImage": "https://gndctl.com/images/website-files/site-preview-og.png", "logoHref": "/", "logoAlt": "GroundControl Logo" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'GroundControl'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a GroundControl demo", "reasoning": "Button #3 ('Book a GroundControl demo') has a dark background (#1C1917) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to engage with the platform." }, "secondary": { "index": 1, "text": "Contact GroundControl", "reasoning": "Button #5 ('Contact GroundControl') has a transparent background with a green border (#059669), making it a suitable secondary CTA. It offers a less prominent action compared to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "aerospace and quality assurance professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'GroundControl'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ``` ## Related Brand Profiles [Zapier](/content/branding/zapier/index.html) [Scale AI](/content/branding/scale-ai/index.html) [Fivetran](/content/branding/fivetran/index.html) [Stripe](/content/branding/stripe/index.html) [PagerDuty](/content/branding/pagerduty/index.html) [Brex](/content/branding/brex/index.html)