Grin Brand Identity

A complete profile of Grin's visual system — colors, typography, components, and personality — extracted from http://www.ongrin.com. Built for designers, agents, and AI tools.

Primary

Color: #000000

Accent: #000000

Body Font: Helvetica Neue

Heading: Helvetica Neue

Color Palette

Brand palette extracted from http://www.ongrin.com.

• Primary: #000000
  rgb(0, 0, 0)
• Accent: #000000
  rgb(0, 0, 0)
• Background: #F6F6F6
  rgb(246, 246, 246)
• Text Primary: #3E3E3E
  rgb(62, 62, 62)
• Link: #000000
  rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

• Primary: Helvetica Neue
  Google Fonts →
• Heading: Helvetica Neue
  Google Fonts →

UI Components

Live previews rendered using Grin's actual button styles.

• Button Primary
  • Background: #3E3E3E
  • Text Color: #FFFFFF
  • Border Radius: 0px
  • Shadow: none

Brand Personality

• Tone: professional
• Energy: low
• Audience: unknown

Grin Brand in the Wild

Image: image.adsoftheworld.com

Source: adsoftheworld.com

Image: grin.co

Source: grin.co

Image: grin.co

Source: grin.co

Image: i.ebayimg.com

Source: ebay.com

Image: grin.co

Source: grin.co

Image: i.ytimg.com

Source: youtube.com

Frequently Asked Questions

• What is Grin's primary brand color?
  Grin's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Grin use?
  Grin uses Helvetica Neue as the primary typeface across body and headings.

• Does Grin use a light or dark theme?
  Grin's primary site uses a light color scheme, with a background of #F6F6F6.

• How was this brand profile generated?
  This profile was extracted from http://www.ongrin.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grin.

Methodology

Brand data on this page was extracted from http://www.ongrin.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Grin.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

• GET /branding/grin.json
• GET /branding/grin/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Clarkson",
      "role": "unknown"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F6F6F6",
    "textPrimary": "#3E3E3E",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Clarkson",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "12px",
      "h2": "12px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3E3E3E",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": null,
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The detected logo is related to Squarespace, not the inferred brand 'ongrin.com'. No suitable brand logo for 'ongrin.com' was found.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Owner Login",
      "reasoning": "The 'Owner Login' button is the only button available, making it the default primary action despite its neutral color."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "The detected logo is related to Squarespace, not the inferred brand 'ongrin.com'. No suitable brand logo for 'ongrin.com' was found.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}