# Gridware Brand Identity

A complete profile of **Gridware**'s visual system — colors, typography, components, and personality — extracted from [https://www.gridware.io](https://www.gridware.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.gridware.io.

| Color          | Hex      | RGB               |
|----------------|----------|-------------------|
| primary        | #007BFF  | rgb(0, 123, 255)  |
| secondary      | #001836  | rgb(0, 24, 54)    |
| accent         | #007BFF  | rgb(0, 123, 255)  |
| background     | #FFFFFF  | rgb(255, 255, 255)|
| textPrimary    | #000000  | rgb(0, 0, 0)      |
| link           | #89E3B4  | rgb(137, 227, 180)|

## Typography

Each font links to its Google Fonts page where available.

| Role           | Font            |
|----------------|-----------------|
| primary        | Helvetica Now    |
| heading        | Helvetica Now    |

## UI Components

Live previews rendered using Gridware's actual button styles.

### Button Primary

- Background: #007BFF
- Text Color: #FFFFFF
- Border Color: #007BFF
- Border Radius: 0px
- Shadow: none

### Button Secondary

- Background: #FFFFFF
- Text Color: #000000
- Border Color: #FFFFFF
- Border Radius: 0px
- Shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** utility companies and energy sector professionals

## Gridware Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/680f82c824508c6307e67f8b/691a638fe76119a0f447890c_16.jpg)  
Source: [gridware.io](https://www.gridware.io/news)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/680f82c824508c6307e67f8b/6810d944b5c7139068e50358_678fce19e6318e2bddd06014__WRS0997-2%20(1).jpg)  
Source: [gridware.io](https://www.gridware.io/news/duquesne-light-co-dlc-released-its-2024-corporate-responsibility-report)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/680f82c824508c6307e67f8b/681977531e340e2449398281_DSC02116-Enhanced-NR.jpg)  
Source: [gridware.io](https://www.gridware.io/news/grid-infrastructure-maintenance-part-1-how-do-you-fix-it-if-you-dont-know-where-its-broke)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/680f82c824508c6307e67f8b/6933766f24fac131112245c9_680f9a8cb054cad59ae2eac2_636ed52e8fa46819cb1329e2_spring-sunset-96354.jpeg)  
Source: [gridware.io](https://www.gridware.io/true-grid)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/680f82c824508c6307e67f8b/680f9a8db054cad59ae2eb3f_64838b06b709512e87ff9215_Gridware%2520CEO%2520on%2520Earthlings.png)  
Source: [gridware.io](https://www.gridware.io/news/gridware-ceo-on-the-earthlings-podcast)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/67fd2ba6adb7485d56c319b8/68140746018c859954283658_AdobeStock_685968291%20(1).webp)  
Source: [gridware.io](https://www.gridware.io/customers)

## Frequently Asked Questions

**What is Gridware's primary brand color?**

Gridware's primary brand color is #007BFF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Gridware use?**

Gridware uses Helvetica Now as the primary typeface across body and headings.

**Does Gridware use a light or dark theme?**

Gridware's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Gridware's logo?**

Gridware's logo is available directly on their site (https://www.gridware.io). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**

This profile was extracted from https://www.gridware.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Gridware.

## Methodology

Brand data on this page was extracted from [https://www.gridware.io](https://www.gridware.io/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Gridware.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

### JSON Profile
```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica Now",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#007BFF",
    "secondary": "#001836",
    "accent": "#007BFF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#89E3B4"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now",
      "heading": "Helvetica Now"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now",
        "sans-serif"
      ],
      "body": [
        "Helvetica Now",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#007BFF",
      "textColor": "#FFFFFF",
      "borderColor": "#007BFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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}