# Grey Brand Identity

A complete profile of **Grey**'s visual system — colors, typography, components, and personality — extracted from [https://grey.co](https://grey.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://grey.co.

- **primary**: #2467E3 (rgb(36, 103, 227))
- **secondary**: #49546C (rgb(73, 84, 108))
- **accent**: #2467E3 (rgb(36, 103, 227))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #1B1F28 (rgb(27, 31, 40))
- **link**: #0000EE (rgb(0, 0, 238))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Aeonik, Aeonik [Google Fonts →](https://fonts.google.com/specimen/Aeonik)
- **heading**: Aeonik, Aeonik [Google Fonts →](https://fonts.google.com/specimen/Aeonik)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

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## UI Components

Live previews rendered using Grey's actual button styles.

- **Button Primary**  
  background: #2467E3  
  textColor: #FFFFFF  
  borderRadius: 12px  
  shadow: rgba(255, 255, 255, 0.3) 0px 1px 3px 0px inset, rgba(26, 26, 26, 0.1) 0px -1px 2px 0px inset

- **Button Secondary**  
  background: #F0F8E5  
  textColor: #0000EE  
  borderRadius: 0px  
  shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** global banking customers

## Grey Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/6859ade49eaf58c136fa0b1a_Ouarzazate%2C%20the%20gateway%20to%20the%20Sahara%20with%20camels.jpg)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/68db9c1db68e76770b25b881_How%20to%20grow%20your%20travel%20blog%20or%20vlog%20while%20working%20remotely.jpg)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/67e68a717952139efdcf5c3b_Aswan.jpeg)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/698b2b05f6c338b27c989fe1_GreyBusiness%20Announcement.png)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/6859ac4f6a7c34e63053ea67_Essaouira.jpg)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/636a85d290ee58e70c17e1c0/68db97cbdad217496ecf7d87_Purple.jpg)

## Frequently Asked Questions

- **What is Grey's primary brand color?**  
Grey's primary brand color is #2467E3. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Grey use?**  
Grey uses Aeonik as the primary typeface across body and headings.

- **Does Grey use a light or dark theme?**  
Grey's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Grey's logo?**  
Grey's logo is available directly on their site (https://grey.co). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from https://grey.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grey.

## Methodology

Brand data on this page was extracted from [https://grey.co](https://grey.co/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Grey.