Grey Brand: Colors, Fonts, Logo & Visual Identity

Grey Brand Identity

A complete profile of Grey's visual system — colors, typography, components, and personality — extracted from https://grey.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://grey.co.

primary: #2467E3 (rgb(36, 103, 227))
secondary: #49546C (rgb(73, 84, 108))
accent: #2467E3 (rgb(36, 103, 227))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #1B1F28 (rgb(27, 31, 40))
link: #0000EE (rgb(0, 0, 238))

Typography

Each font links to its Google Fonts page where available.

primary: Aeonik, Aeonik Google Fonts →
heading: Aeonik, Aeonik Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

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UI Components

Live previews rendered using Grey's actual button styles.

Button Primary
background: #2467E3
textColor: #FFFFFF
borderRadius: 12px
shadow: rgba(255, 255, 255, 0.3) 0px 1px 3px 0px inset, rgba(26, 26, 26, 0.1) 0px -1px 2px 0px inset
Button Secondary
background: #F0F8E5
textColor: #0000EE
borderRadius: 0px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: global banking customers

Grey Brand in the Wild

Image: cdn.prod.website-files.com

Frequently Asked Questions

What is Grey's primary brand color?
Grey's primary brand color is #2467E3. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Grey use?
Grey uses Aeonik as the primary typeface across body and headings.
Does Grey use a light or dark theme?
Grey's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Grey's logo?
Grey's logo is available directly on their site (https://grey.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://grey.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Grey.

Methodology

Brand data on this page was extracted from https://grey.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Grey.