llms.txt

Greenly Brand Identity

A complete profile of Greenly's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #031F18
Accent #2FCE65
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: environmentally conscious individuals and businesses

Greenly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#031F18",
  "secondary": "#354C46",
  "accent": "#2FCE65",
  "background": "#FFFFFF",
  "textPrimary": "#354C46",
  "link": "#354C46"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "PangeaMedium",
    "PangeaMedium Fallback",
    "sans-serif"
   ],
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "36px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#455451",
   "borderColor": "#C7D1CE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(27, 28, 29, 0.05) 0px 1px 2px 0px"
  },
  "buttonPrimary": {
   "background": "#2FCE65",
   "textColor": "#031F18",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#C7D1CE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%20109%2027%22%20width%3D%22109%22%20height%3D%2227%22%20role%3D%22img%22%20aria-labelledby%3D%22logo-title%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%20id%3D%22logo-title%22%20style%3D%22fill%3A%20none%20!important%3B%22%3ELogo%20Greenly%3C%2Ftitle%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M100.012%2013.4931L96.7341%205.17804H91.25L97.6102%2018.8046L93.9109%2026.9931H99.1354L109%205.17804H103.776L100.012%2013.4931Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M91.0496%2022.0196V17.9309H90.9178C90.0417%2017.9309%2089.6523%2017.4766%2089.6523%2016.568V0.206726H84.8496V16.86C84.8496%2020.1051%2086.7317%2022.0196%2089.9443%2022.0196H91.0496Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M77.3596%205.17781C75.9156%205.17781%2073.9703%205.43746%2072.9968%207.18977V5.17786H68.2266V22.0195H72.9968V12.1547C72.9968%2010.0129%2074.2623%208.87718%2075.9822%208.87718C77.3775%208.87718%2078.4808%209.91559%2078.4808%2011.8626V22.0195H83.251V11.0189C83.251%207.22222%2080.702%205.17781%2077.3596%205.17781Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M40.66%2018.1707C38.7455%2018.1707%2037.4475%2017.1546%2037.1878%2014.6298H48.6428C48.6752%2014.3219%2048.6752%2013.9216%2048.6752%2013.6137C48.6752%208.62556%2045.3978%205.20776%2040.6276%205.20776C35.7276%205.20776%2032.3203%208.65635%2032.3203%2013.6137C32.3203%2018.6634%2035.7925%2022.0196%2040.8872%2022.0196C44.4567%2022.0196%2047.4421%2020.2645%2048.6752%2016.6928L44.6514%2015.338C43.8401%2017.3702%2042.5421%2018.1707%2040.66%2018.1707ZM40.6276%208.8103C42.0148%208.8103%2043.3856%209.60768%2043.8399%2011.1419H37.3174C37.7393%209.63847%2039.0456%208.8103%2040.6276%208.8103Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M58.6131%2018.1707C56.6986%2018.1707%2055.4006%2017.1546%2055.141%2014.6298H66.5959C66.6284%2014.3219%2066.6284%2013.9216%2066.6284%2013.6137C66.6284%208.62556%2063.3509%205.20776%2058.5807%205.20776C53.6807%205.20776%2050.2734%208.65635%2050.2734%2013.6137C50.2734%2018.6634%2053.7456%2022.0196%2058.8403%2022.0196C62.4098%2022.0196%2065.3952%2020.2645%2066.6284%2016.6928L62.6045%2015.338C61.7933%2017.3702%2060.4953%2018.1707%2058.6131%2018.1707ZM58.5807%208.8103C59.9679%208.8103%2061.3388%209.60768%2061.7931%2011.1419H55.2706C55.6924%209.63847%2056.9987%208.8103%2058.5807%208.8103Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M8.99573%2026.9885C15.2344%2026.9885%2017.9497%2024.9653%2017.9497%2021.9305C17.9497%2019.049%2015.2021%2017.1178%209.96547%2017.1178H8.99573C7.41182%2017.1178%204.39616%2017.1746%204.39616%2016.2549C4.39616%2015.2127%206.8623%2015.3091%208.60783%2015.3091C13.2626%2015.3091%2016.4627%2013.5312%2016.4627%2010.619C16.4627%209.36218%2015.9455%208.50385%2014.9435%207.82945C16.0425%207.61487%2017.1092%207.33898%2018.0143%206.97112L16.6908%203.79004C14.5251%204.86295%2011.7059%205.18469%208.92602%205.18469C4.49754%205.18469%201.27012%206.69523%201.27012%2010.0979C1.27012%2011.7532%202.04592%2012.8261%203.33891%2013.6538C1.46407%2014.1749%200%2015.274%200%2016.9293C0%2018.4314%201.27012%2019.4475%202.69241%2020.0606C0.979202%2020.735%200.00946144%2021.7773%200.00946144%2023.218C0.00946144%2025.1186%202.36916%2026.9885%208.99573%2026.9885ZM8.93108%2011.9372C6.89462%2011.9372%205.92488%2011.2014%205.92488%2010.0672C5.92488%208.93301%206.89462%208.13599%208.93108%208.13599C10.9352%208.13599%2011.8403%208.93301%2011.8403%2010.0672C11.8403%2011.2014%2010.9352%2011.9372%208.93108%2011.9372ZM8.9634%2023.7698C6.15115%2023.7698%205.11676%2023.2793%205.11676%2022.3903C5.11676%2021.5014%206.15115%2021.0109%208.9634%2021.0109C11.7757%2021.0109%2012.7777%2021.5014%2012.7777%2022.3903C12.7777%2023.2793%2011.7757%2023.7698%208.9634%2023.7698Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-%5B%23031F18%5D%22%20d%3D%22M24.3913%209.23487V13.679V22.0493H19.6211V5.17859H20.335C22.5752%205.17859%2024.3913%206.99465%2024.3913%209.23487Z%22%20style%3D%22fill%3A%20rgb(3%2C%2031%2C%2024)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22fill-primary-1%22%20d%3D%22M27.2133%2011.3081C28.3996%2011.1751%2031.4287%2010.4518%2032.9492%206.56497C31.363%205.06315%2028.916%204.70935%2026.9249%205.85514C25.2712%206.80676%2024.3906%208.53961%2024.3906%2010.324V11.3374L26.3693%2011.3377L26.3695%2011.3377C26.6516%2011.3387%2026.9327%2011.3396%2027.2133%2011.3081Z%22%20style%3D%22fill%3A%20rgb(47%2C%20206%2C%20101)%20!important%3B%22%2F%3E%3C%2Fsvg%3E"
 "favicon": "https://greenly.earth/favicon.ico",
 "ogImage": "https://images.prismic.io/greenly/aLmWbmGNHVfTOqFr_Greenlyhome.png?auto=format,compress",
 "logoHref": "/en-us",
 "logoAlt": "Logo Greenly"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Greenly' from the page title and URL. It is the most prominent logo in the header area.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 3,
 "text": "Let’s start!",
 "reasoning": "Button #4 ('Let’s start!') uses the vibrant brand color #2FCE65, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to begin their journey with the brand."
 },
 "secondary": {
 "index": 5,
 "text": "Download the free guide",
 "reasoning": "Button #1 ('Download the free guide') has a different background color (#FFFFFF) and serves as a secondary action, offering additional resources without the immediate commitment of the primary CTA."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "environmentally conscious individuals and businesses"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Greenly' from the page title and URL. It is the most prominent logo in the header area.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}