Greenhouse Brand Identity

A complete profile of Greenhouse's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #133026
• secondary: #008561
• accent: #3574D6
• background: #FFFFFF
• textPrimary: #15372C
• link: #15372C

Typography

• primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
• heading: Untitled Serif — https://fonts.google.com/specimen/Untitled+Serif

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#CCCCCC, borderRadius=8px, shadow=none
• buttonPrimary: background=#3574D6, textColor=#FFFFFF, borderColor=#3574D6, borderRadius=25px, shadow=none
• buttonSecondary: background=#008561, textColor=#FFFFFF, borderColor=#008561, borderRadius=24px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and HR teams

Greenhouse Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Growing in the greenhouse: spotlight on product marketing manager, Jennifer Ho
  • Image:
  • Source: https://www.greenhouse.com/blog/growing-in-the-greenhouse-spotlight-on-product-marketing-manager-jennifer-ho
• Greenhouse recruiting blog
  • Image:
  • Source: https://www.greenhouse.com/blog
• Growing in the Greenhouse: spotlight on recruiting coordinator, AJ Biggers
  • Image:
  • Source: https://www.greenhouse.com/blog/growing-in-the-greenhouse-spotlight-on-recruiting-coordinator-aj-biggers
• Greenhouse recruiting blog
  • Image:
  • Source: https://www.greenhouse.com/blog
• Behind the product: How a diversity of experience created Greenhouse Inclusion
  • Image:
  • Source: https://www.greenhouse.com/blog/behind-the-product-how-a-diversity-of-experience-created-greenhouse-inclusion
• Greenhouse recruiting blog
  • Image:
  • Source: https://www.greenhouse.com/blog

Working with these fonts

If you have permission to use the fonts, follow this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Untitled Sans",
 "role": "body"
 },
 {
 "family": "Untitled Serif",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#133026",
 "secondary": "#008561",
 "accent": "#3574D6",
 "background": "#FFFFFF",
 "textPrimary": "#15372C",
 "link": "#15372C"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Untitled Sans",
 "heading": "Untitled Serif"
 },
 "fontStacks": {
 "heading": [
 "Untitled Serif",
 "Georgia",
 "sans-serif"
 ],
 "body": [
 "Untitled Sans",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "Untitled Sans",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "70px",
 "h2": "46px",
 "body": "19px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "12px"
 },
 "components": {
 "input": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#CCCCCC",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#3574D6",
 "textColor": "#FFFFFF",
 "borderColor": "#3574D6",
 "borderRadius": "25px",
 "borderRadiusCorners": {
 "topLeft": "25px",
 "topRight": "25px",
 "bottomRight": "25px",
 "bottomLeft": "25px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#008561",
 "textColor": "#FFFFFF",
 "borderColor": "#008561",
 "borderRadius": "24px",
 "borderRadiusCorners": {
 "topLeft": "24px",
 "topRight": "24px",
 "bottomRight": "24px",
 "bottomLeft": "24px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/670570802479e6a9ca4830f4_logo%20(1).svg",
 "favicon": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/679a83f29b0fde85378eb397_gh_Icon-greenhouse-green.png",
 "ogImage": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/6838cce6a2c87094baa9dfd6_Web-Home-SEO-clusters-of-three-workflows-with-photos-of-people-working-together-and-UI.png",
 "logoHref": "/"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "business professionals and HR teams"
 }
}