# Greenhouse Software Brand Identity

A complete profile of **Greenhouse Software**'s visual system — colors, typography, components, and personality — extracted from https://greenhouse.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/greenhouse-software
- Machine-readable JSON: https://characterquilt.com/branding/greenhouse-software.json
- Per-page llms.txt: https://characterquilt.com/branding/greenhouse-software/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #133026 |
| Accent | #3574D6 |
| Body Font | Untitled Sans |
| Heading Font | Untitled Serif |

## Color Palette

- primary: #133026
- secondary: #008561
- accent: #3574D6
- background: #FFFFFF
- textPrimary: #15372C
- link: #15372C

## Typography

- primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
- heading: Untitled Serif — https://fonts.google.com/specimen/Untitled+Serif

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/670570802479e6a9ca4830f4_logo%20(1).svg
- Favicon: https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/679a83f29b0fde85378eb397_gh_Icon-greenhouse-green.png
- Social card (og:image): https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/6838cce6a2c87094baa9dfd6_Web-Home-SEO-clusters-of-three-workflows-with-photos-of-people-working-together-and-UI.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#CCCCCC, borderRadius=8px, shadow=none
- buttonPrimary: background=#3574D6, textColor=#FFFFFF, borderColor=#3574D6, borderRadius=25px, shadow=none
- buttonSecondary: background=#008561, textColor=#FFFFFF, borderColor=#008561, borderRadius=24px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for hiring solutions

## Greenhouse Software Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Growing in the greenhouse: spotlight on product marketing manager, Jennifer  Ho**
  - Image: https://cdn.prod.website-files.com/66bf84e70c6fc57dbbe0187e/67b78c7cfbbb50714b251fdd_Jennifer-Ho-Headshot.jpeg
  - Source: https://www.greenhouse.com/blog/growing-in-the-greenhouse-spotlight-on-product-marketing-manager-jennifer-ho
- **Greenhouse recruiting blog**
  - Image: https://cdn.prod.website-files.com/66bf84e70c6fc57dbbe0187e/698e3c187e19f78a3365936a_Image-of-Real-Talent-spotting-fraud-UI-on-green-fingerprint-blog-image-720x440-US.jpg
  - Source: https://www.greenhouse.com/blog
- **Recruiting metrics**
  - Image: https://cdn.prod.website-files.com/66bf84e70c6fc57dbbe0187e/67fd77ffcbb3ed5560e6f8ee_Image-of-Data-driven-webinar-thumbnail.jpg
  - Source: https://www.greenhouse.com/content-topic/recruiting-metrics
- **Greenhouse recruiting blog**
  - Image: https://cdn.prod.website-files.com/66bf84e70c6fc57dbbe0187e/69ea8d36f912b04a2eb39f65_pillar-one-structured-hiring-blog-image-with-UI-corowkers-and-source-smarter-pill-720x440.jpg
  - Source: https://www.greenhouse.com/blog
- **Supercharge your candidate experience with tips from Squarespace, DigitalOcean, & Namely**
  - Image: https://cdn.prod.website-files.com/66bf84e70c6fc57dbbe0187e/67b78c63d9dc418b468d5a9e_candidate-experience-squarespace-digitalocean-namely-min.jpeg
  - Source: https://www.greenhouse.com/blog/supercharge-your-candidate-experience-with-tips-from-squarespace-digitalocean-namely
- **Greenhouse recruiting blog**
  - Image: https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/6759e4b3fbab2ec73012896f_Blog-SEO-OG.png
  - Source: https://www.greenhouse.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Untitled Sans",
      "role": "body"
    },
    {
      "family": "Untitled Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#133026",
    "secondary": "#008561",
    "accent": "#3574D6",
    "background": "#FFFFFF",
    "textPrimary": "#15372C",
    "link": "#15372C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Untitled Sans",
      "heading": "Untitled Serif"
    },
    "fontStacks": {
      "heading": [
        "Untitled Serif",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Untitled Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Untitled Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "46px",
      "body": "19px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#CCCCCC",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3574D6",
      "textColor": "#FFFFFF",
      "borderColor": "#3574D6",
      "borderRadius": "25px",
      "borderRadiusCorners": {
        "topLeft": "25px",
        "topRight": "25px",
        "bottomRight": "25px",
        "bottomLeft": "25px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#008561",
      "textColor": "#FFFFFF",
      "borderColor": "#008561",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/670570802479e6a9ca4830f4_logo%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/679a83f29b0fde85378eb397_gh_Icon-greenhouse-green.png",
    "ogImage": "https://cdn.prod.website-files.com/6668a687e71e2722fccb8357/6838cce6a2c87094baa9dfd6_Web-Home-SEO-clusters-of-three-workflows-with-photos-of-people-working-together-and-UI.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Greenhouse'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 'Request a demo' uses a vibrant blue color (#3574D6) which is a strong brand color and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Read customer stories",
      "reasoning": "Button #6 'Read customer stories' uses a vibrant green color (#008561) which is distinct from the primary button's color, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for hiring solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Greenhouse'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```
